Squishy, I agree that the Leave.eu tactics were dancing on the line of legally acceptable (and definitely morally questionable in generally accepted terms)
No they wasn't, they had utilised a Big Data system that has been used before, the "legally acceptable" is nothing more than another term for "the wrong team won". For every person that voted to fund the £350M to the NHS, there was an alternative vote that tried to prevent the "emergency budget"
As i said previously, big data is going to play a huge part in our lives going forward, the snoopers charter etc went under the radar and is supported by labour. Get used to it, a team you don't like used it first, nothing more.