But huge amounts of data and modern communication methods weren't around in the past at the same scale as they are now, so it is new.
Quite probably other political parties would have taken advantage of it in the past, if it was available to them and if it occurred to them to do so. But it wasn't, so they didn't.
There have always been wealthy individuals who donate large sums of money to political movements/parties, and there have always been attempts to circumnavigate electoral rules. But UK electoral law was not designed with today's technology in mind. The challenges facing democracy now are different, and they are new, and they are fascinating.
Its not a left/right issue, it should concern us all.
This is from the article I linked to upthread:
“Whatevs,” says Banks when I bring up the Electoral Commission. “I don’t give a monkey’s what the Electoral Commission says.”
To be clear, the Electoral Commission rules aren’t guidelines for the tombola at the village fete. He’s talking about UK electoral law. Electoral law that Damian Tambini, director of the media policy project at the LSE, says isn’t fit for purpose. Tambini met with the regulators and other parties and they’ve joined forces this week to call for a parliamentary commission to urgently review it.
Modern online campaigning has fundamentally changed everything, Tambini tells me. “And the existing framework is utterly weak and helpless.” The cost of building databases, money poured into third-party campaigns, offshore spending – these were either largely or totally unregulated. There is no longer any way, with current legislation, of guaranteeing a free and fair election.
Or as Banks puts it: “We were just cleverer than the regulators and the politicians. Of course we were.”
I'm trying not to go all tinfoil hatted about it, but these are interesting times...