They don't know how to pronounce their own brand name...

[Robstersgirl]

Pantene - It's PAN-TEN surely? Not PAN-TEEN as per this glam old ad.
AIBU?
m.youtube.com/watch?v=hz8ul-gmLyA

[AnneOfCleavage]

TheDevilMadeMeDolt JYSK is Danish and pronounced Yusk (or near enough like that) but in the U.K. They pronounce it Jay Why Ess Kay.

IKEA is pronounced Ick ee ah with stress on the 1st syllable rather than 2nd.

[MusicToMyEars800]

I have misread cillit bang in previous post for clit bang
me and my dad have these argument he pronounces Primark as Preemark he also says nikee and not nike that annoys me too
I say Aldi, some people I know call it alldee.

[janajos]

Should be loss EE tan .....

[seafoodeatit]

Wish I'd seen the update on cilit bang, I smugly told husband, I suppose I'll have to take it to my grave now, the hell am I admitting anything!

[IAmNotAUserNumber]

We have a friend who spent a while in Spain so likes to demonstrate, very ostentatiously and zealously, his Spanish accent whenever the opportunity arises. Which means that in homage to our dear friend, whenever DH and I have cause to refer to Santander bank we give it the full Spanish pronounciation. It amuses us

[SenecaFalls]

Chorizo is chore ee tho.

Not in Latin America. It's cho-ree-so.

[amusedbush]

he also says nikee and not nike

It IS nikee, though I pronounce it nike as I always have. The CEO of the company says nikee as (as I posted upthread) it's named after a Greek goddess.

[IAmNotAUserNumber]

My DC are very scathing of my pronounciation of Ni-kee- they say Nike - I'm glad to see I'm right

[SuperBeagle]

loss EE tan

Nope. Locks.

[Galdos]

Huawei?

Hey-wey?

Who-are-we?

[goose1964]

I 've always pronounced it lox-eh-tan, and Ikea is pronounced i kay a not eye key a

[TheOnlyLivingDeadBoyInNewYork]

Huawei= whah-way (sort of).

[TheOnlyLivingDeadBoyInNewYork]

Bee-shon freeze, isn't it?

[SapphireStrange]

I say eye-key-ah, emphasis on the middle syllable. A friend with Swedish family says it ick-eh-ah, again with the emphasis on the middle syllable. She insists that's how they say it in Sweden I think she's being pretentious

Huawei? Hey-wey? Who-are-we? looks like a stream of Geordie .

Babycham, genuinely CAN'T say Leicester? Surely if he can say a word like 'investor' he can say Leicester?

I say Asos with a short A. I know people who say ace-oss though, which is wrong.

[BabychamSocialist]

While we're at it, you'll never get me to say "Ah-di-dahs" it's "A-dee-dus" and it always will be!

I've only just got used to Jif changing it's name to Cif. Starburst are still Opal fruits in this house...

[TheOnlyLivingDeadBoyInNewYork]

A friend with Swedish family says it ick-eh-ah, again with the emphasis on the middle syllable. She insists that's how they say it in Sweden

She's right. It's also how they say it on the adverts in the UK and Ireland.

[amusedbush]

I say Asos with a short A. I know people who say ace-oss though, which is wrong.

It's ace-oss! I'm always right about absolutely everything ever

[Mrsleighdelamare]

I'm old enough to be tempted to still call it As Seen On Screen

[airedailleurs]

I would say 'lock-se-tann' (emphasis on the nn as it's feminine in French)

Reminds me of living in Spain where people say 'col-ga-tay' for Colgate and 'fir-ay-ston-ay' for Firestone! All letters are pronounced in Spanish and they just assume it's the same in English

[ThumbWitchesAbroad]

I did some training at a college that was named after its proprietor. The name could be pronounced one of 2 ways when read - but once you'd met the proprietor and she'd introduced herself, it should have become bleedin' obvious how it was pronounced. However, there were still some perverse students who INSISTED on pronouncing it the other way.

I don't get that, I think it's a bit rude really!

[CatherineCawood]

My MIL insists that Audi should be pronounced like Audrey, so audi not "ow-di"! Bonkers.

[TizzyDongue]

Is she Irish CatherineCawood?

Audi is frequently pronounced or-dee in Ireland

[CatherineCawood]

no just a bit odd!