They don't know how to pronounce their own brand name...

[Robstersgirl]

Pantene - It's PAN-TEN surely? Not PAN-TEEN as per this glam old ad.
AIBU?
m.youtube.com/watch?v=hz8ul-gmLyA

[mathanxiety]

Americans avoid the flat A of pasta too. They say pah-sta. It's not just Mazda.

[odilethecrocodile]

I've heard people say:
Dee'aw for Dior, which the French pronounce D'yor, one syllable
Fay'leeceetay Perpetch'way for Félicité Perpétue, pronounced Fe'licitay Per'petoo (a rose variety)
Mrs Chollymon'dowlay for Mrs Cholmondeley, pronounced Chum'ley (a clematis variety, but a forgivable mistake unless you are my irritating Esstay Lawday-wearing exMIL)
Far'zate for Phase Eight, and last but not least, I give you
Fokes'wahrgon for Volkswagen (yes, once again my not-to-be-outdone exMIL, bless her)

[Iamnuts]

Bulgari - it should be BULLgari not BulGARi

I heard Nick Ferrari say BulGARi

[ClockBusCanada]

All of the people going with pree-mark for Primark, do you also say tree-angle for triangle?

I love Scots Vowel Length Rule, it seems completely random but somehow everyone gets it.

[SuperBeagle]

Americans pronounce car brands weirdly... Maaaah-zda for Mazda and Hunday for Hyundai.

[amusedbush]

Bulgari - it should be BULLgari not BulGARi

The only time I've ever heard it said out loud was on an episode of Private Practice (Grey's Anatomy spin-off). They said BULLgari.

[Iamnuts]

Bulgari - it should be BULLgari not BulGARi ;-)

[MrsCobain]

This thread is doing my head in.

[IAmNotAUserNumber]

Oops, I've just checked and it's actually Kadjar - which is still a silly name and equally unpronounceable.

[IAmNotAUserNumber]

I will probably need to replace my car this year and have been looking at alternatives. One I have ruled out is the Renault Kajar because of its stupid name. There are several ways to pronounce Kajar and however it's pronounced it sounds uncomfortable to say.
Cuh- jar?
K-jar?
Car-jar?
Or should the J have a soft sound?

[CatherineCawood]

no just a bit odd!

[TizzyDongue]

Is she Irish CatherineCawood?

Audi is frequently pronounced or-dee in Ireland

[CatherineCawood]

My MIL insists that Audi should be pronounced like Audrey, so audi not "ow-di"! Bonkers.

[ThumbWitchesAbroad]

I did some training at a college that was named after its proprietor. The name could be pronounced one of 2 ways when read - but once you'd met the proprietor and she'd introduced herself, it should have become bleedin' obvious how it was pronounced. However, there were still some perverse students who INSISTED on pronouncing it the other way.

I don't get that, I think it's a bit rude really!

[airedailleurs]

I would say 'lock-se-tann' (emphasis on the nn as it's feminine in French)

Reminds me of living in Spain where people say 'col-ga-tay' for Colgate and 'fir-ay-ston-ay' for Firestone! All letters are pronounced in Spanish and they just assume it's the same in English

[Mrsleighdelamare]

I'm old enough to be tempted to still call it As Seen On Screen

[amusedbush]

I say Asos with a short A. I know people who say ace-oss though, which is wrong.

It's ace-oss! I'm always right about absolutely everything ever

[TheOnlyLivingDeadBoyInNewYork]

A friend with Swedish family says it ick-eh-ah, again with the emphasis on the middle syllable. She insists that's how they say it in Sweden

She's right. It's also how they say it on the adverts in the UK and Ireland.

[BabychamSocialist]

While we're at it, you'll never get me to say "Ah-di-dahs" it's "A-dee-dus" and it always will be!

I've only just got used to Jif changing it's name to Cif. Starburst are still Opal fruits in this house...

[SapphireStrange]

I say eye-key-ah, emphasis on the middle syllable. A friend with Swedish family says it ick-eh-ah, again with the emphasis on the middle syllable. She insists that's how they say it in Sweden I think she's being pretentious

Huawei? Hey-wey? Who-are-we? looks like a stream of Geordie .

Babycham, genuinely CAN'T say Leicester? Surely if he can say a word like 'investor' he can say Leicester?

I say Asos with a short A. I know people who say ace-oss though, which is wrong.

[TheOnlyLivingDeadBoyInNewYork]

Bee-shon freeze, isn't it?

[TheOnlyLivingDeadBoyInNewYork]

Huawei= whah-way (sort of).

[goose1964]

I 've always pronounced it lox-eh-tan, and Ikea is pronounced i kay a not eye key a