They don't know how to pronounce their own brand name...

[Robstersgirl]

Pantene - It's PAN-TEN surely? Not PAN-TEEN as per this glam old ad.
AIBU?
m.youtube.com/watch?v=hz8ul-gmLyA

It's Pan-teen in Australia too.

Well the woman who works for L'Occitane and flogs it on QVC pronounces it Loxitan.

I googled loccitane. It's lox-se-tahn. So not at all how I thought.

eastmidsmummy

There's more than one way to pronounce Primark?

Aldi can be pronounced either Ol-di or Al-di. I asked. I don't get out much.

I hate Preeeeeemark for Primark.
Ive only ever pantene to pronounced Pan-ten. Panteen sounds a bit forced.

Ooh strike out fail

Miele is supposed to be pronounced "mee-luh"

Apparently, Primark in Ireland was known as Pree-mark.

I was slightly ridiculed when I called it panteen as it is known in Aus. Panten sounds like a brand for pantyliners to me.

Still is known as preemark. Also a great country style song over here - leedel, lydel, whatever the fuck it's called, re Lidl.

Primark in Ireland is called Dunnes isn't it?

Cilit bang has been ruined forever for me now

PRY-MARK or Pry-Marni as we call it.

I've only ever heard lidl pronounced lid-l like a saucepan lid with a phonic 'l' at the end.

And as for Karcher - I can't insert the correct accent, but the advert calls it karker, when it should be kaircher (ch as in loch).

And is it eye-key-ah or ee-kay-ah for IKEA??! Such possibilities...........

Pree-Mark in Scotland

And Ikea is now Ick eee aah.

Primark is called Penneys in Ireland. Dunne's Stores is a different shop.

Primark in Ireland is called Dunnes isn't it?

No, it's called Penneys. Dunnes is more like an Irish M&S. Not as posh, but something like it.

Miele was me-lay when I went to their site in Oxford many years ago to be trained on their products. That's how the training staff pronounced it anyway.

Nessawls was the chocolate of my childhood, would have had no clue what Nestlay was.

Pantene - PanTen
Primark - Preemark
Lidl - Lidil
Aldi - eh... Aldi

Near Glasgow.

Primark is definitely Pree-mark in N Ireland. They used to advertise on TV when i was little and it was always Pree-mark.

Dunnes OTOH has gone very upmarket these days. All that Carolyn Donnelly and Paul Costello stuff costs far more than M&S.

I try to skip the adverts, but recently I saw one for Ickear (IKEA). Everyone I know pronounces it Eyekear.

And there's the other Scandi furniture shop, JYSK. I assumed it was therefore pronounced Jisk, but according to the instore radio it's Jay Why Ess Kay.