To think Paperchase have lost their minds over cock and anal cards

[Waffles80]

Paperchase have a series of Valentine's cards with such witty captions as "I love your big cock" and "nothing says I love you like anal".

As a high street chain hugely popular with young people, I'd kind of expect them to understand some boundaries about graphic and sexually explicit language.

They're brazening it out on Twitter, claiming their minuscule disclaimer about the cards being rude is absolutely adequate.

Grim.

Notcontent - Yes, what I'm saying is might this herald a change in marketing strategy?

Come back, Wicked Willie; all is almost forgiven.

wow i'm no prude but i am clutching my pearls over these sitting on a shelf in a casual shopping centre 😮

Well that's to the point isn't it I haven't visited Paperchase for a while but they did sell things for children.

I remember when Purple Ronnie cards were considered a bit risky.

Crikey, I'm no prude but no no no Paperchase. I better not take DD in there before Valentines Day!!!

Also, I'm a bit disappointed in Paperchase, which went up in my estimation when it turned out to be the only card shop on my local high street that sold a 'new baby' card that was neither pink nor blue!

That's revolting. It's not funny or witty or original. Just repulsive.

I thought Paperchase is for pre-teens. I know lots 7-12 year olds who love spending their pocket money there. It's a popular gift card for classmate birthdays at that age, too. Maybe their typical clientele is a bit older than I thought.

Paper chase don't want to be kids/teens. They want the richer adult market; like Scribbler. Infact these are identical to Scribblers own so I wonder if they are...

Regardless they aren't humorous or clever and I hope they are pretty high. I'm surprised they don't require those boards like top shelf magazines have.

Grim

It's obviously not to everyone's taste, but then neither are hearts and teddy bears. I've got no problem with it at all. But if my child was spending all her money in paper chase I would seriously have to consider cutting back pocket money!

I avoid scribbler because all of the not clever single entendre sex cards just depress me. And now I have to avoid paperchase too? I'll have to resort to buying hideous forever friends bear cards from hallmark at this rate!!!

I don't find it shocking in a sense (paperchase's prices are not for children) but it is much filthier than i expect. Mind you the general public probably give the impression it's what's expected

My 4 year old is doing blending sounds in reception, hes generally quite a good reader though, but we took him in on saturday and as usual he sees something he tries to say so starts blending the letters together, first he did paperchase, then came kokk as he would say it. dp saw what he was trying to spell and took him outside.

So for the past few days he has been saying cock in his usual gibberish rants and I dread hearing tha some of the other kids have picked it up from him, he has no idea what hes saying, but yeah, thanks paperchase for that!

Totally inappropriate.

Primary kids would be tall enough to see and read those. I go into paperchase for lovely stationery bits. I wouldn't be impressed having to explain those to my kids.

Lazy and boring. I can imagine some inexperienced 20somethings sat around in a board meeting and coming up with these 'hilarious' puns.
Just juvenile really.

They seem the kinds of cards more suited to an online retailer. It's almost as though someone let the 16 year old boy on work experience make the Valentine's decisions.

Yes Margaret. I buy neutral baby cards in there too.

I don't think anyone is saying that Paperchase is a shop for kids or teens - but simply that they are included in the target market.

I mean, where do you draw the line? Perhaps next they will be displaying large penis shaped erasers??? That would be perfectly ok for, say, an Ann Summers shop, where you know what you are in for?

I don't like it, but putting explicit materials on the top shelf is exactly the same as what newsagents do with the "adult" magazines. So I don't think it's fair to just pick on paperchase. Especially as, personally at least, I would rather DD saw these cards than some of the cover pictures on Zoo.

More standards of decency slipping.

I thought paperchase was meant to be an upmarket stationary store!

Vile. I am no prude but I wouldn't want to go in there with my children and for them to read these.

More standards of decency slipping

Agree.

Where will it end? The mind boggles.