Dd has been going to guides for s couple of years, the newsletters come out with dates and activities on. There's been no mention of values being instilled. Marches are optional its all very laid back, almost, in fact I'd go so far as to say the same, as a youth club
It may seem laid back, but if it's anything like Scouts/Cubs (and I'm sure it is) there will be a huge amount of effort going on in the background to ensure the programme they follow is more than about just entertainment. For Cubs we have to plan our meetings and activities to help the cubs achieve their badges and awards.. The badges and awards have been designed to ensure that a wide range of skills and activities are covered, including some such as investigating environmental issues, global issues, knowledge of the local area, first aid, computer skills, faiths etc as well as the more traditional things like camping, knots and crafts! We also regularly talk to our cubs about the idea of friendship, kindness, trying their best, respect etc.
We try to ensure, and we hope, that our cubs are learning about these values through the activities they are doing, both in meetings and at weekend events, including twice yearly church parades. Its a shame that parents don't always realise this, perhaps we should make this more clear (although the website does talk about this), but it's going on, even if its not particularly apparent.