Every TV show seems to have people banging on about how proud they are of what they've done.
It seems so big-headed - so immodest and boastful.
Perhaps this is more about poor usage of language
The BBC has an ad campaign for itself running on the theme of Run yourself proud, ride yourself proud, punch yourself proud, row yourself proud, wank youself proud....
that kind of thing - I'm living in the past I guess, where pride was a sin and modesty was a virtue
Pride comes before a fall
Fall yourself proud
bah