Well said focus and catsmeow.
It's all well and good saying "read the tin", but we've got an increasing number of children leaving school illiterate. We've got an increasing number of new mums whose first language is not English, and actually their knowledge of English isn't great at all. You're also dealing with a lot of young mums, where BF support is particularly abysmal, who are feeling scared, anxious, the constant worry that you'll put one foot wrong and social services will step in and snatch your baby (thanks to media horror stories), who don't have mum friends to advise them, they just have older, sometimes overbearing family members pressuring them to do it "the good old way", and feeling too vulnerable to be able to say no. Calling them "careless" isn't fair. Some people have a very British middle class view of infant feeding.
I think what some people are struggling to understand is that this isn't "the majority attacking the minority" (where have we attacked BFers, exactly?) and it's not us saying "close down the breastfeeding helplines, shut down la leche league, march on breastfeeding cafes with pitchforks and flame torches and give all the support to formula feeding mums instead". In the nicest possible way, it's not all about you.
If we could just have a standardised system for health visitors who support and encourage BF until they know the woman intends to FF, and is then able to support mum and baby through the transition with practical advice and emotional support, rather than just saying "Well breast is best and we can't talk about formula", surely it'd be better for everyone?
That way, every HV is totally supportive of BF and never pushes formula - but if a woman comes to her and says "I've switched to formula", she can support her too without abandoning her.
That takes nothing away from BFers. You won't lose anything. We don't want to infiltrate your BF cafes or your la leche league meeting. I'm actually astonished that people begrudge new mums support in this way.
Some HVs push formula formula formula to every mum. Others are rigidly "breast is best and no discussion of formula". Surely some form of rigid, regulated standardisation is best for everyone? I can't see why anyone would disagree with that other than out of spite for "the other side".
(Isn't it funny how we talk about "sides"? Yet another way this is all one big manufactured "war" to draw focus away from the behaviour of the formula companies).