NOBODY goes for the elderly and wealthy, all the parties go for the young and poor. Conservatives do it, Labour do it. For the simple reason that they're far more of them and they're much more likely to vote.
The last Labour government managed to con most elderly people that they still cared for poor people by being generous with benefits for those who didn't work. But they never did anything about the cost of housing, fuel, public transport and childcare rocketing whilst wages fell in real terms. Which impoverished poor working people massively.
Their equalities agenda was also a huge con. They focused on equality on the basis of your colour or your religion, your sexuality or where you were born. This was a huge distraction from the fact that they had completely abandoned any pretence of tackling the biggest inequality of all which is financial inequality. Regardless of the colour of your skin etc, if a country has good financial equality and social mobility you can prosper no matter what.
I should be a natural Labour voter, I am a poor working person. But after the last Labour government I would never, ever vote for them again. I saw it go from a situation where people who were, for a example, a secretary and a semi-skilled construction worker could lead a fairly decent life and afford a home, a car and a holiday a year to people on incomes like that being crippled by the cost of housing, childcare, fuel and travel and living hand to mouth and month to month. The fact that happened under a Labour government says to me they have absolutely abandoned their founding principles and I will never, ever trust them again.