To think kraft have ruined Cadburys

[MrsSocks]

I've never felt the urge to eat a bag of jelly beans while stuffing my face with a bar of whole nut , nor have I been disappointed that the only flavours savoured from my beloved dairy milk are that of delicious creamy chocolate and not strawberry/banana/cola/popcorn etc.

I also like my choc in proper squares! Not the odd ball rounded shapes it comes in these days.

And now no more chocolate coins at Christmas!!

AIBU to think all that was good has now been ruined!

YADNBU - I made the mistake of buying those moussey eggs, with free spoon, that they were flogging off cheap after Easter. They were grim- soft, flaccid, tasteless chocolate around a sickly sweet mousse. Made a creme egg seem gourmet. Even my DH wouldn't eat them (he normally nicks the good stuff).

It makes me weep when I see what they've done to cadburys. Do they not realise that it's a brand we've all grown up with and we WILL notice the difference when they mess about with it. Seriously hope their profits nosedive.

I noticed that the the cream eggs were much smaller this year. I can remember when you used to put them in your pocket and they felt heavy, not anymore. They definitely feel much lighter. The texture of Cadburys chocolate has definitely changed over ten last few years or so.

www.theguardian.com/uk/2006/jun/24/foodanddrink

THIS is why I boycott cadbury

The add ons are to disguise the fact that Cadburys chocolate now both looks and tastes like blocks of shite. They fail miserably.

Yes those moussey eggs were rank. They went in the bin.

Still loving chocolate orange tho. Who does that now?

Sallyingforth but surely if the weight of the bars is the same then there's no more profit to be made?

But they are not the same. They are not sold by weight.

It would be interesting if Mondelez could come onto this thread and comment. Or perhaps quietly take note of what is said...

Glad this isn't just me!! I had a wispa last week and it just tasted wrong.Have they actually changed the chocolate?

I feel the urge to go out and buy one of every single chocolate bar on the market and do an immediate taste test for my own peace of mind.

I don't do Facebook, but I guess there is a Cadbury FB page.

Would someone who does FB like to post them a link to this thread?

Kraft have ruined Cadbury's chocolate.

I think they have tried to model it on America's taste in candy bars, which are WAY too sweet for British tastes.
Whenever I have bought chocolate in the States, all you can taste is the sugar.
And now our chocolate is the same.
It's a crying shame.

There is also the possibility they have changed the method of how they sweeten the chocolate (corn syrup)? or some other cutting costs method of sweetening the product.
With detrimental effect to the quality of the produc.t

Richard Branson - If you are OUT there!!
Sod the Space Travel - Please, please, please buy Cadbury's back and SAVE IT for us!!!

I agree Norman. The chocolate is just sweet, no real chocolate taste.

I used to love a packet of buttons from the fridge. Not any more - just a mess of cloying greasy sweetness that sticks to the roof of your mouth.

Try these instead. 50p in Sainsburys. Vegan, nut free, kosher. No added oily rubbish.

www.beyonddark.co.uk/

This is interesting:
www.birminghampost.co.uk/business/business-opinion/jon-griffin-mondelez-international-takeover-7946571

Richard Branson - If you are OUT there!!
Sod the Space Travel - Please, please, please buy Cadbury's back and SAVE IT for us!!!

This.

I think the quality of cadburys was declining long before the kraft takeover but chocolate (bar continental aldi/lidl and luxury brands like HC) is the worst its ever been.

We got a tub of Heroes the other week, with toblerone in, they were all awful especially the toblerone (nasty aftertaste). I never thought I'd say that as I generally like most chocolate and was quite unfussy, until now.

I think there is a difference in taste too. I had a look and found this blog from 2009 which compares American and UK dairy milk. The nutritional info for the UK is different to now. It looks like there is slightly more fat so slightly more calories. What's interesting as well is that the nutritional info for a Twirl is different again - it has even more fat. Not sure what it all means though. ....

Apparently chocolate coins are 'too fiddly' to wrap in foil hmm

And all the traditional tins of Christmas chocolates are now in PLASTIC TUBS....
which I can tell you from experience opened too early cos I'm a pig make the chocolate smell and taste peculiar!

You know things are own a downward spiral when they are too cheapskate to put the chocolates at Christmas in proper tins.

(I think all the manufactures are taking this shortcut)

Cadbury chocolate is rank now.

We can't all have faulty/aging tastebuds (as one poster suggested).
If LOADS of people are complaining, then you know that something definitely isn't right and we are not 'imagining' it, which is what Kraft (or whoever has taken them over) would have us believe.

Justgotosleepnow -

Why does the chocolate taste too sweet?
Have they also changed the type of sugar they use? Possibly for a cheap corn syrup which I believe is all the rage across the pond..

I don't understand why they changed the shape. I think the rumours the shape changes the taste are absolutely true as Freddos, Cadbury easter egg chocolate, etc. all taste as I remember them. It's just the main Dairy Milk bars which now taste overly sweet and have a weird sheen. And rather than these questionable new creations they could be bringing back much missed (by me at least) classics like mint crisp and shortcake biscuit!

That said I don't like Kraft as a company at all. To outsource production of Cadbury chocolate shows they really don't understand the history of the brand and company (i.e. labour pioneers). Thank god we also have food regulations in place or they'd like soon be replacing the sugar with corn syrup and adding chocolate flavouring to cut back on the cocoa.

It's a pity some of our Iconic food brands, such as Cadbury's, can't be protected - similar to how listed buildings are protected from being messed about with

Disclaimer: I am very pre-menstrual and over-emotional

The thing that makes me sad about the messing-about with Cadburys is that Dairy Milk felt like one of those British things you could justifiably be proud of - not just the better-than-Hersheys taste, but all those Quaker chocolate philanthropists building villages and starting up charities. While most of my friends were flouncing about 'much preferring the taste' of fancypants single estate dark chocolates in the 90s, I could honestly say I still liked Dairy Milk best.

Now it tastes too sweet, feels like wax, has merged with a lot of things chocolate should never merge with, viz, jellybeans, crackers, Oreos (?!?!?!! - what? Not even McVities digestives?), and has an aftertaste of lard and disappointment. Which is probably the most British thing about it now.

Another reason to go to Lidl for Bellaron Milk. Sob.

The best Rittersport bars are the ones with rum and raisin in the red packet. You rarely see them in the UK, so I buy them in bulk whenever I go to Germany.

Our local Sainsburys stocks Ritter - including the rum and raisin bars !