Meet the Other Phone. Only the apps you allow.

Meet the Other Phone.
Only the apps you allow.

Buy now

Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think kraft have ruined Cadburys

177 replies

MrsSocks · 09/11/2014 09:11

I've never felt the urge to eat a bag of jelly beans while stuffing my face with a bar of whole nut , nor have I been disappointed that the only flavours savoured from my beloved dairy milk are that of delicious creamy chocolate and not strawberry/banana/cola/popcorn etc.

I also like my choc in proper squares! Not the odd ball rounded shapes it comes in these days.

And now no more chocolate coins at Christmas!! Shock

AIBU to think all that was good has now been ruined! Sad

OP posts:
squoosh · 09/11/2014 13:28

Irish Cadbury's is still lovely though.

Coolas · 09/11/2014 13:32

This reply has been deleted

Message withdrawn at poster's request.

purplewoofer · 09/11/2014 13:38

Littlebigcat, I too have never gotten over the loss of spira, that was hands down the best chocolate.

ModernToss · 09/11/2014 13:58

I don't live in the UK, and would only have Cadbury's once every so often when I was back. The last couple of times it's been disgusting, and I don't bother now. All this 'We haven't changed the recipe' is disingenuous bollocks. They've changed something - and not for the better.

Stealthpolarbear · 09/11/2014 14:02

I eat tesco cooking chocolate (which is more expensive than cadburys) and co-ops own bars of chocolate now

Stealthpolarbear · 09/11/2014 14:09

And yes the Cadbury caramel was made by its shape and that waxy yellow paper around it. It's just not the same at all - I have no desire to buy or eat the,

trainersandaches · 09/11/2014 14:11

They have definitely changed the recipe, I know someone who is a food engineer (or something) at Cadbury and her role is to get costs down.

So she tests chocolate with various cheaper ingredients/production methods and if a panel who must have no taste buds can't tell the difference they begin to implement the changes.

hotfuzzra · 09/11/2014 14:18

Advanced apologies as I haven't RTFT (normally do before commenting on anything) but this left me apoplectic in Tesco on Friday, and after discussing it with DH I'm pleased to have another place to rage about it.

I don't care what you all say, Dairy Milk is still THE BEST chocolate in the world, I even eat the creations nonsense sometimes (although I agree about the weird shapes, very annoying).
On Friday I bought a tub of Cadbury's Heroes, normal in the run up to Christmas (yes they'll all be gone in a week...)
This year they've added an extra sweet, what was it...?
A mini toblerone! I understand it's Kraft's fault but Toblerone doesn't even fit in with the Cadbury's theme, and there's no purple on the wrapper.
I was so mad.
Again apologies if anyone's already mentioned this devastating development occurrence.

bobthebuddha · 09/11/2014 14:21

Glad I'm not the only one who thinks Hersheys tastes like vomit! DH has always thought I'm insane for maintaining that. Refused to buy Cadburys once Kraft bought it, knowing full well that they'd simply repeat what they did to Peek Freans. Thanks, Mandelson Angry

Justgotosleepnow · 09/11/2014 14:26

I used to work for Cadbury, here's some chocolate facts for you (former) dairy milk fans:

Cadbury only uses fresh milk (all other brands use dried milk) so the milk local to the factory is only used. So in bournville Birmingham it's brummie milk, Dublin it's Irish milk and Poland it's Polish milk. The grass affects the milk taste, and so the chocolate taste. That's why even pre takeover the uk & Irish choc tasted different.

You can adjust quantities in a recipe without changing the recipe. Hence they aren't lying by saying it's the same recipe post takeover. But those of us with functioning taste buds know that it tastes different. My bet is the non coca fat content has increased, or changed to cheaper fats.

Egypt, South Africa- yes the export market chocolate did have additives to help it have a higher melting temperature. I think this was all made in Australia, I'm not certain.

The shape of the moulds- from edgy squares to rounded lumps. Yes what is that all about eh? I think it's a new brand manager that doesn't care about the brand heritage. And it's very expensive to change moulds so someone deemed it worthwhile.

The brand managers were always judged on sales, brand growth, market size as well as profitability. So maybe now under new ownership the decisions are more based on profitability.

Bars made in Dublin for you hunt out for enjoyable consumption- snack, spira (I think both have been delisted) wispa, twirl, Cadbury dairy milk golden crisp, mint crisp, tiffin, all in the foil & band old style wrappers. Though I noticed they have more flow wrap plastic now, which is a pity. I think the foil wrapper makes the chocolate taste better.

And since qualifying as a chocolate taster, I now have done some wine exams Grin

It's sad though the chocolate is not the same.

My DH works in Belgium sometimes and he brings home Leonidas or Boulanger fresh chocolates. Much superior Grin

Justgotosleepnow · 09/11/2014 14:28

Trainers I was on that panel! The panel might be able to tell the difference, but they might judge the public can't.
Quite tricky to pass the test to get on the panel actually.

Spira was the best I agree.

Sallyingforth · 09/11/2014 14:53

The shape of the moulds- from edgy squares to rounded lumps. Yes what is that all about eh?

Rounded is less volume than squares.
Less content = more profit.

JanineStHubbins · 09/11/2014 14:56

Craving some Irish DairyMilk now! I always stock up when I'm home. Esp Golden Crisp, mmmm. We used to do blindfolded taste tests when we were living in Belfast, with Free State and inferior Nordie chocolate.

Justgotosleepnow · 09/11/2014 15:05

Sallyingforth but surely if the weight of the bars is the same then there's no more profit to be made?

Claim to fame- I can tell the difference between a 200g & 50g bar of cdm in a blind taste test Grin

SmilesandPilesOfPresents · 09/11/2014 15:07

They've also been told by The Government to make everything smaller, something to do with EU or someone's guidlines and healthy eating....

Bloody pointless as it just means you end up eating more of the shite, but that's great news for the companies.

Justgotosleepnow · 09/11/2014 15:14

And maybe they've switched over to completely metric bar sizing. As they used to be imperial and just listed the metric on the label.
Probably used that to decrease weight and keep the price point the same.

If the government wants smaller bar sizes why do shops like Whsmith flog for £1 huge bars at the tills? Totally crazy IMO. An impulse buy just for mindless scoffing. Quite irresponsible.

If you want to buy chocolate you should have to go and look at it, actively chose what you want, pick it up and bring to the till. Not rammed at you and told 'are you sure' when you refuse the huge bar at the till Hmm

CaptainHammer · 09/11/2014 15:15

YANBU ;(

Also agree with disliking Hershey, friends of ours in America once sent over a massive selection bag for us, none of us liked any of them!

Justgotosleepnow · 09/11/2014 15:19

I did always find that slightly odd when working at cadburys. The whole company is focused on selling more and more market segment. Yet everything they sell is bad for you (in medium or large quantities).
So to keep the share price up either everyone has to buy slightly more chocolate. Or less people but a lot more. Neither is good for the obesity crisis.

And in relation to other foods choc & treat food is much cheaper than it used to be. Treat food is now seen as normal consumption.

I learnt at Cadbury that they sell 'confectionery' not food. Crucial difference. I still never eat it when I'm hungry, always keep for treats (and pms). It's not food!

squoosh · 09/11/2014 15:21

I've never met anyone who liked Hershey's chocolate.

PigletJohn · 09/11/2014 15:22

"They've also been told by The Government to make everything smaller"

are you sure that is true?

Nomama · 09/11/2014 15:32

squoosh - it is vile, isn't it?

A colleague brought some back, from the Times Square Hershey shop. He bought a big bar of about 6 different kinds, semi sweet has a hideousness unparalleled in the whole universe.

All 6 bars stayed on the office table for a whole term... a cleaner eventually took pity on us and threw it all away!

NitramAtTheKrap · 09/11/2014 15:37

Tesco sell Irish cadburys in the ethnic/world food aisle. bonkers true fact.

JanineStHubbins · 09/11/2014 15:39
PacificDogwood · 09/11/2014 16:22

Choocolate bars have always been 100g in Germany (well, they have been in my 48 years of experience).
Totally agree with everybody who rates Ritter Sport - v good.
And Schogetten (also available at Lidle aka My Favorite Shop In The World Bar None) - already in handy mouth-sized pieces to save you the effort of having to break them off.
Smile

Darkesteyes · 09/11/2014 17:30

Mondalez have screwed up Ritz crackers too DH refuses to eat them now. Even my 78 year old DM doesnt like Roses anymore and she used to insist on them at Xmas throughout the 80s.

Me and DB developed a knack of opening a Roses jar without breaking the seal. So we used to nick some of the purple ones and caramel kegs out of the jar before xmas Blush leaving the odd one or two so it wouldnt look too suss although i do remember my dad commenting one year "theyve been a bit stingy with the hazlenut caramels this year"

I have a Lidl not too far away. This isnt the first thread where ive seen a recommendation for their chocolate so maybe i will give it a go this xmas. Ive lost over 3 and a half stone and i dont want to waste calories over Xmas on something that tastes vile.

Swipe left for the next trending thread