To be incensed by nonsense phrases

[watchingthedetectives]

"Eat beautiful"

"Eat colourful"

"Fly smart"

What do all these crap slogans mean. They actively put me off eating at Itsu, Pret and flying Aegean if I could actually "fly smart" it would most certainly be with another airline

There seem to be more and more of these phrases emerging daily. Some advertising genius is making a fortune with these random half baked statements.

Hear! Hear! And there's a current advert for some sort of hair colour to look like Grace Kelly where the description says you'll have "warm, cool tones" to your hair ... make yer mind up, it's either warm or cool but not both!

No one else is interested - we'll just have to seethe silently!

This isn't exactly the same but I watched an advert the other day saying something like

'all blondes know that from time to time they need to brighten their hair'

really?

really?

Yet again another thing that these people are trying to brainwash people into thinking. So not only should it be clean, frizz free, shiny, grease free, but now it needs to be BRIGHT.

Well...you could argue that "eat colourful" is about how different colours of food are likely to continue different vitamins/micronutrients, so having lots of (non artificial) colours on your plate is more likely to be balanced than everything being beige.

But the other 2 do sound daft.

You can't "eat colourful" because eat is a verb and colourful is an adjective and as such the sentence is nonsense, at least without a noun at the end. I saw "how do I eat healthy?" on a poster recently. I have no idea, but I could tell you how to eat healthily.

Not many people care though. I have seen trainee English teachers stand in front of a class and show they had no idea what a verb, noun, adjective or adverb really was.

Can I just add 'Eastern Promise'......it gives me the rage!!

Crisps with 'real ingredients'

Everything that's written on shampoo bottles.

Things that profess to be 'home made and natural'.

I care. BrianButterfield speaks for me.

This sort of ungrammatical nonsense is extremely irritating. Do the numbskulls who come up with these phrases really think they are big and clever?

Oh, sorry, I was in science police mode, not grammar police mode. My bad*.

*I hate that one.

That diet plan advert where she says 'the whole world revolves around numbers!' just so she can then go on to talk about calorie counting - that upsets me.

'Go Fun Yourself' drives me bonkers! Makes no sense!

Maybe one could eat healthy if healthy were like a yum yum, only without the sugar?

Maybe not quite in the same league, but I once saw a huge hoarding advertising land for sale with the slogan 'so much for so little.' Did it not occur to them that that could go both ways?

I'm lovin' it, grrrr!

This isn't any food/drink its M&S...

So overpriced pre-prepared couldnt be arsed to peel a potato food?

This thread is (brilliantly) making me stabby (made up word on MN!!)

My bad? Grrrrrr Wtafff?

Why do shops and catalogues talk about a colourway (as in "it comes in 3 colourways")?

And how can crisps be "hand fried", do they think we're stupid or something? Like someone is standing there with the deep fat frier cooking each one individually....give me strength

themaster M&S are definitely the world's worst offenders of this made-up marketing bollox aren't they.

Our family favourite is "serving suggestions" on cans.

So its like this, folks. We need those clever marketing people to help us to:-

1, open up the can of sweetcorn

1. Empty the contents of the can of sweetcorn onto a plate shove it on a plate

3 Cut off a nice little sprig of parsley from my "growing herbs" on the windowsill.

1. Add it to the top of the pile of sweetcorn.
2. Give it to my family.

Riiiight...

Thanks, guys

Haha I look at those serving suggestions and have a micro second of despair that mine doesn't look like that!
Just doing some random online shopping and came across another..artisan boots!
I intensely dislike this word, why oh why!

bogof basically irritates me SPEAK PROPERLY DAMMIT!!

Is it Robinsons squash who are now instructing us to 'play thirsty'?

WTAF does that even mean Robinsons?!

Yes, I'm with you OP and Brian. Most annoying!

My particular favourite is "oven-baked".

What else would you bake in if not in an oven?

And the classic: the till reserved for shoppers with "10 items or less".

Aaargh!!!!