To be incensed by nonsense phrases

[watchingthedetectives]

"Eat beautiful"

"Eat colourful"

"Fly smart"

What do all these crap slogans mean. They actively put me off eating at Itsu, Pret and flying Aegean if I could actually "fly smart" it would most certainly be with another airline

There seem to be more and more of these phrases emerging daily. Some advertising genius is making a fortune with these random half baked statements.

I started a thread about this sort of thing in Pedant's Corner, after finding two examples in quick succession in a running gear catalogue. Grrrr.

Have just seen "go fun yourself" wishesandchaos I think that's the best!

I read that in my head with a c and a k in the word (and no n)! :-o

I hate 'honest food' surely all good is honest? I've never known a pork chop lie to me and tell me its a piece of chicken.

However, can someone please explain to me the rule for using less/fewer? I've a pretty good grasp of most language rules, but this one out-foxes me..........

'Food' not 'good'

If it's discrete units that you can count, it's 'fewer'. If it's homogenous stuff, it's 'less'. So you'd say 'less sugar' but 'fewer sugar lumps'.

Weather event.

For years it was just 'the weather' or 'wet, stormy, sunny weather etc'. Now we get events.

Get it in branch now.

Thanks Gerund - easy to remember.

Another pedant here. There's a church near me with a banner stating, "Let the light burn brighter." Recognise yourself, St Andrew's?

I'd love to tell the one in charge that it should say, "Let the light burn more brightly."

The phrase that sets my teeth on edge is, "the BBC has learned ...". It's like the bbc have learned this new phrase and are going to keep repeating it because they think it's so clever.

Serving suggestion just means 'dont expect to open the package and find this' (i.e. you wont get the plate/whatever else is served with the item in the picture)

Oh yes. Hair products. I have one which promises to 'thickify'.

Pan fried. Yes, well that's where things are generally fried.

Barbara, the less/fewer one drives me nuts too

Another my 16 year old daughter has started using recently is "go for it, knock yourself out". Why on earth would I want to do that?

I hate bloody ''Keep calm and carry on bla bla bla'' all over the place. It was everywhere over night about 3 years ago and is still everywhere you look now! Enough!

My Dsis tells everyone to "Take care". We now nick name her "Garnier". Surely the reply to Take Care is Fuck Off? Well, that's what I want to say!

Also a waiter telling me to "enjoy" as the food is put before me. Is that an order? What if I don't?

I hate the advert where travelodge use "weekend" as a verb.

Surely go fum yourself is playing om the fact it sounds a lot like go fu*k yourself. Not keen.

again, sciencey one rather than words but this damn obsession with your body being in "starvation mode". I don't think there is any evidence to back it up other than in extreme cases of starvation yet it is presented as fact to people in the western world who are on a diet.

actually that reminds me. People being in anything "mode". We're humans not robots. Well I am. I think, at least

Oh yes keep calm and eat cupcakes. It was mildly amusing to start with but now is everywhere. I suspect many people who like it don't know its origins.

You guys would love 'fitspiration' quotes!

I know this is science not grammar but anything that claims to have less chemicals. Unless it's a vacuum it doesn't contain less chemicals!

Everything on here is so true, it made me

'Farm reared' and 'grass fed' for any dairy/beef/lamb product accompanied by glorious images of cows in fields of clover, or farmers in clothing that have never so much as whiffed a slurry store. It's all such a big fat con.

Oh and 'fat free!!' On packs of marshmallows - like they are an excellent dietary choice. Wtf. Do they think we are STOOOOPID?