I am glad your experiences are better than mine Taffeta
My experience here in the West of Scotland is different - so it is not that I know "diddly squat": I do have experience and I can give concrete examples.
I've already given some - like the alcohol issues and the need to segregate fans.
Ds was taught at football camps (run by one of the better football clubs, with a motto of "Playing for the love of playing") to "eeh-awe" like a donkey at the losers and to form an L on his forehead. It took us a couple of years to "unteach" that.
The SFA has, to its credit, tried to introduce a "Positive Coaching" accreditation in Scotland. That was 5 years ago - so far, no football club has achieved it although they are working towards it.
The SRU, in association with the Bill McLaren Foundation, began work with Positive Coaching Scotland 2 years ago and already has more that 14 clubs accredited.
I know of many parents who have brought their kids along to rugby precisely because they are trying to get their kids away from football and the pernicious influence it has in the West of Scotland (unfortunately football has got mixed up with religious bigotry here
). They are not snobs - they come from all walks of life.