..to love the harvey nics walk of shame ad

[spiderpig8]

So basically if you have the sense to wear a dress that comes more than 1 inch past your knickers the walk of shame is classy, but otherwise you should wear a paper bag?

And someone buy these women coats!

My point (and I think Bubbaluv's) was that the earlier comments that the ad was "class-ist" was poorly thought out not that the walk of shame is classy. Unless I'm doing it, of course...

I disagree

So what would classist look like if that ad doesn't fit the description? Or does classism just not exist?

There are markers of class and money all over it, including the fact that the ad is for Harvey Nichols, one of the poshest stores in the UK. They didn't show the other women on the ad going into other expensive homes in Chelsea/Knightsbridge/Kensington, they showed them going on the Tube, walking the streets, waiting for buses - rich people don't need to do that.

That dress on the Harvey Nichols website was hideous BTW - like Granny's old curtains. The other moral of the ad seems to be don't wear clothes unless you are six feet tall, slender and beautiful. Then you can make anything look pretty.

"What I don't get, is who are these woman who go out in December without coats??? Walk of shames normally are wrapping a coat round themselves trying to look like they are wearing something terribly 'office friendly' underneath.
"
Ha ha! You have obviously never been Up North!

I havnt read this whole thread, but surely it is better to do the walk of shame in something a little bit classy, rather than something polyester from Primark?
I had brunch yesterday with my friend who had not been home from the previous night, and she looked rather lovely in last nights make-up and a vintage emarald green maxi length satin frock with a mans cardi over the top.

It would have been better if they had had a man in the ad though as well.

I agree with dita and other posters. What a horrid advert, it makes me feel really uncomfortable.

Haven't had time to read the whole thread but I really don't like this ad either.

Sure it's just an ad trying to flog some dresses. But that's what makes it even more damaging. It's insidious. The obvious argument is 'oh it's just a joke, lighten up'. But this is misogyny by stealth.

I hate the conflation of the word 'shame' with women having sex on their terms. In any context.

Yeah, having watched the ad again, it does look a bit like a "don't get raped" ad.
WTF with the ripped tights? It's also the body language of the women-they look distressed, when actually I don't think most girls are that ashamed anymore about being out in the morning in last nights clothes. IRL we they just style it out.

Blimey - that is a horrific advert.

Its fucking awful.

Common girls having one night stands = shame and slaggery
Posh girl havings one night stand = what a smashing girl, a bit of a goer but hey, only young once, what what.

Toss.

Also

People DO where coats.

AND

Did the posh one have spray on makeup or something or do the expensive clothes come with some sort of magic makeup wand?

I too was expecting a coat pitch at the end.

Nasty ad really and bit of a missed opportunity to sell coats.

Nasty nasty ad. I too thought it was a "stay safe at Christmas" type ad.

Will need to find a Mac store to buy makeup instead of HN now...

So...basically the only firms that make decent Xmas ads are John Lewis and Coca Cola? Who expected that mix of names?!

Oh and of course the classic yellow pages (Boy using directory to kiss girl) and the one where the dog kisses the cat and then the mouse (british gas?)....

Harvey Nics - Like to say I was boycotting you but wasn't planning to buy anything from you in the first place. John Lewis here we come....again...and again...and again...Lovin' the Lewis!

Didn't like it at all for all the reasons above. They could have thrown in a couple of dishevelled blokes there and still made the same point for a start.

And yes, the first woman made me a bit uncomfortable.

imo most of the outfits are frankly indecent and i reckon if the skirts too short at 8am it was also indecent at 11pm...

it says to me 'buy a posh frock and make sure it fits properly'... so yes, it's crass but not much more than any other advertising...

good point Gwen - would be good to mix in some scruffy cheap-suited blokes and then a fantastically dressed bloke (bow tie all undone) and make it not so much about women.

The ad itself didn't really bother me but I thought the link was really tenuous to the point where it just didn't work.

Do Harvey Nichols do men's wear? i saw HN womens wear at the end so I presumed there was no point putting men disheveled in the advert when your trying to sell clothes for women.

I am actually really that you are all presuming the woman have had a shag. But so bloody what if they have?

I have soooo done the walk of shame like the first woman, but there was definitively no sex involved (quite a bit of flaming sambuca, mind you!)

It's not misogynistic.

If does tell us if you wear a decent fitting dress and shoes that fitweel and don't hurt your feet, you can look class in the next morning.

Have done that walk too, after a great shag.

Harvey Nics have got it all wrong - tut tut. The trick to a successful walk of shame is to come home three days later, at about 9pm, so you look like you are just going out.

Even if I was wearing a lovely dress and shoes from Harvey Nichols, I'd still have a horrid hangover... I can see what they were trying to achieve with the advert but it's a bit awkward.

Bubbaluv. You can tell by the type of property the last woman is able to walk home to.....that she is a cut above the rest of them and hence the message....if you are posh Harvey nicks is for you.
Leave primark to the fat slutty plebeians.
I had forgotten how classist the uk is.
Harvey nicks is aspirational and they are simply pointing out......if you are refined we are the shop for you.

It,s classic marketing. They do not want the primark consumers in their store.
There will always be a divide between most of us commoners and the posies. Let them have Harvey nicks with its overpriced stock to themselves.

Posies read poshies but I like posies as much.....

Vile vile vile