I do completely understand why people are saying that this poster is 'blaming women' for being raped. I also understand why it causes outrage.
However, the problem is that this poster is really trying to send a message which says: 'Drink sensibly, don't put yourself needlessly at risk'.
I don't think that is a bad message but the problem is that is also unwittngly sends the other message which people on this thread are reading which says 'If you drink too much it is your fault if you get raped.'
The message that the poster intends to send is sensible advice, but it comes across to many readers as saying something else which they strongly object to and the intent of the poster is lost. That is the risk of all advertsing and especially simple posters that don't have room to explain a nuanced message.
It may have been better if the poster had shown both a man and woman and listed a series of risks that are increased with alcohol. For example, it is far more likely that you wil be hit by a car when crossing the road if you are drunk. You are also far more likely to be mugged, die of hypothermia, choke on your own vomit, be subjected to violence ....... and be raped.
Probelm is that it could be said that any kind of poster that sends any of those messages about the risk of alcohol might appear to absolve car drivers, muggers and manufacturers of alcohol in general.