I think the purpose of Brian Belo was to do with his task in Big Brother, didn't he have to come up with lots of words for boobs? And Big Brother has a huge following of young people, perhaps they were trying to dispel the myth that breast feeding is for upper classes and hippies :)
There were donations being accepted but not any more but I think it was just to pay for the project (I believe people offered to make donations to help)
I'm not sure it can be considered burlesque either, I am no expert but there were no stockings, suspenders, stripteases and the only flesh on show was arms and faces....
I like the point about the Calendar Girls, they were middle aged women who did something a bit cheeky to raise awareness about the Women's Institute and it worked but Crazycatlady, do you really think those women are middle aged? I hope I look like them when I am middle aged, they all look younger than me and I'm not even 30 yet!
I wasn't involved but I have been following the project from the beginning. I am just sorry I wasn't in a position to take part, looks like it was a lot of fun, especially the outtakes haha!