Don't get me wrong, I am not averse to the odd doughnut from time to time. Plain, jam or apple filled, I am not picky. I also like the occasional cream cake when I really feel like treating myself. So, although I have never had one, I have no fundamental objection to the idea of a KrispyKreme doughnut other than the name (FGS why those 'K's and what is so hard about spelling 'cream' correctly - what sort of person would be more attracted to this product because of the awful spelling???) but that is a whole different issue.
What I cannot get over is the price of these things. The Tesco metro near where I work has recently started selling them, prominently displayed near the front of the shop. I kid you not when I tell you they are asking at least £1.50 each!! If you buy a box of 12 then it would set you back £9.45!!! Now if I walk to the back of the shop where the rest of the bakery items are I can buy jam doughnuts for 25p each or a bag of five for 60p.
Why on earth would anyone pay so much more for these "KrispyKreme" creations? They are only about the size of ordinary doughnuts and, apart from a bit of fancy glazing and a range of fillings, they do not look that amazing.
Is it me? Can someone enlighten me as to why anyone part with so much more dosh for a doughnut?