I have often wondered why there are so many children in Waitrose wearing fairy wings and wellingtons with unbrushed hair.
You just dont see that in Morrys.
I used to pop into the waitrose in Holloway rd and shout at my kids just to see the look on the other shoppers faces 
NOT ok to shout at your kid, IS ok to stand in the middle of the aisle blocking it whilst chatting to your mate whilst Hugo and Fleur throw star fruit at each other.
I know my place, stick to Morrisons where they sell pies.