I think the North (the whole of it) is a good focus, though. It's very Left Behind. Gove promised to Level Up and then levelled up Tory places.
It's where the Red Wall fell. Politically, it makes sense. A lot of Reform support is in pockets of the North. I'd like him to focus on coastal deprivation, too.
I'd like to know his thoughts on Wales, Scotland and NI, of course, too.