I love it up that way - and Sunderland/Durham - I only visit now and again though my Dad came from there.
It is however heavily deprived in parts - I stayed in Seaham last time and was told that whilst a lot of funding had improved the beach/front end it still had issues and people were still angry.
Maybe the anger Farage whips up gives them a connection of frustration followed by a belief he will help them?
However, I did park any idea of moving that way - fingers still crossed for my city - I may feel physically homeless rather than the normal political homeless folk feel on MN!