Reform MP Sarah Pochin says it ‘drives me mad seeing adverts full of black and Asian people’

[SerendipityJane]

Surely that's what colour TV was invented for ?

https://www.independent.co.uk/tv/news/sarah-pochin-reform-gb-news-advertising-black-asian-video-b2852382.html

She's probably talking about how every ad seems to have a light skinned black/mixed race mum, a black dad and a somehow ginger baby.

It is odd.
There's no diversity.
There isn't an equal mix of ethnicity represented.

They're easily triggered, racist snowflakes. And thick to boot. Let's hope she loses her single figure majority in the constituency she holds.🙏

As a redhead, I always make note that multiracial couples in adverts are almost always an ethnic minority plus a redhead white person.

This is definitely an over representation of redheads.

Sadly the odious woman is my MP. She has lied about so many things (areas she represents being unsafe, helping a local boxing club ... alongside all the shit she says in the media). The woman represents everything that is wrong with politics.

Yes this is what I was thinking. I live just outside London and the demographic in the ad seems about right but I’m aware that, once I leave, it changes.

I have noticed the over- representation of ethnic minorities because it’s done in such a silly and obvious way . Of COURSE the black woman will be married to the white man or vice- versa, and it’s done again and again. It’s much more refreshing to see a black couple for example. And yes, white people are now under-represented in ads

The worst part in the text I quoted was the “ pregnant PEOPLE”. I hope that means pregnant women!

Id love there to be more representation of the disabled in particular

Are you making that up or is there an actual advert showing that family?

I can imagine that Pochin comes across many people who in her words are "woke liberati" in the "arti-farti world" when it comes to advertisement promotions for Reform.

It's a £46 billion industry to essentially promote capitalism. Hurty feelings is all well and good but Pochin's an MP.

There are lots of adverts showing that family.

Adverts for what?

Can you let us know one of them? I’d like to look it up

That’s the issue, if you live in London where the population is massively diverse, then people of colour in adverts would not seem out of place. I currently live in an area around 100 miles from London where 96% of the population is white, so people in areas like mine may notice the diversity in the adverts more and think so many people of colour is an over representation as it is not their lived experience.

How about that Dominos bath one on Channel 4? The couple look a bit foreign, and they made the pizza delivery guy white when everyone knows he would be the foreign one in real life. Clear misrepresentation. Does that one get you too?

It’s been proven that people of colour are over represented. I don’t know why people get so stressed about it being noticed, those responsible want it to be. Forced, artificial, disproportionate “inclusion” like this is eye rollingly dull in all forms of media. I do wonder if people of colour feel pandered to by it sometimes.

This thread made me think of House of the dragon where the Valaryon family cast are a mixed race couple/family. It is so well done. No focus on colour/oppression just the coolest characters ever - The Sea Snake - and his equally cool wife Rhaenys. It’s completely possible to change the ethnicity/race of character or fairly represent them without it being shoved forcefully down everyone’s throats.

Adverts during daytime TV mainly features products for an older demographic. Late night TV will have takeaway adverts, especially at weekends. Sponsorship adverts are mostly for SUV cars on empty roads, preferably next to water that return at nighttime. Holiday adverts will always be diverse.

That's how most advertising works.

If you dont notice the ethnicity of people in adverts then the advert isnt doing a very good job. Over the past 10 years the proportion of BME people in adverts has increased substantially to the degree that if you didnt know the proportion of ethnicities in the UK you would be confused when you saw people on the street, in towns and cities etc

There are reasons why there are higher numbers in adverts and programmes (less so prgrammes but its moving forward) but we shouldnt pretend it isnt noticed, the whole point is that it is noticed thats the point of it!!! Otherwise using different demographics to increase visability and diversity isnt working.

What is also interesting and many a thread on here has been about this, is that the proportion out of BME groups of black African/Caribbean heritage people is way misrepresented compared to Asian or ME heritage ethnicities. See also east Asian.

Oh goodness yes the Sainsbury one. God forbid a black family enjoy a bit of gravy on their Christmas dinner...

The comments were absolutely eyewatering.

Presumably in the way way that overrepresentation of any ethnicity would drive someone mad (ie confuse you, irritate you or down right piss you off)
The whole point of representing a much more varied range of demography within adverts or media is just that, so that there isnt an over representation of one or other group

Otherwise I suppose it would go back to just having primarily white people in adverts wouldnt it? Which isnt representative either is it?

Same way we (big we) all used to get irritated and pissed off with the over representation of women in adverts for cleaning products/cooking/housework type products. More men have been introduced into those types of ads.

THis is the same thing and while it might be accurate to say there is an over representation of men in ads like that because they're not really the ones going round with the mop but adverts would have you believe they are.

I’ve noticed that a lot of adverts tend to feature the same type of interracial pairing often a black woman and a white man along with a very specific kind of family representation - they will show them with a baby with ginger hair etc. While it’s great to see diversity being included, sometimes it feels a bit formulaic or disconnected from the variety of real-life relationships and experiences.

@SerendipityJane

its racism pure and simple.
anyine who says different is challenged

but I am not surprised.

i look at the adverts from the brexit campaign. The one of the line of people was racism to the core.

its that simple. And I am sure i will get hassle for this but i can handle that as the people who do are defining themselves.

i will say however that the country does nothing to help integration.

everyone who lives here should get

English lessons
uk driving customs
uk politeness training
uk history lessons
and so on and so forth.

if we did that people might understand where they are making mistakes.this should be compulsory with validations or you loose your visa. Like in many countries.

I lived in Spain for two years and saw British living as British and now learning any of the culture and then coming back and using the NHS when they had no right. And they complain about the UK. Its hypocrisy.

So she's admitted she's a mad women? Maybe she should have warned the voters before the election?

As a person of colour myself, I think sections of society should be proportionally represented on tv. That includes sex orientation, lgbt etc.

I agree some groups are way over represented.

Doesn’t bother me though.
Because im not insecure like right wing people are.

I've heard this kind of thing a couple of times in the last few months. Most recently an acquaintance of mine said "we were the only white people there" when talking about being in Birmingham. I don't understand why that's a problem. What is it specifically that these people find threatening?

It bothered a lot of people when white people were over represented in adverts though, whats the difference?

That's an interesting comment. The tube is obviously London, which is very multi cultural. I live in London and am used to seeing people from lots of different cultures but where I come from in rural Scotland it's very, very different.

Fantastic!