It is, without a doubt, the worst loyalty card out there. The only reason I use it is if I want to scan things myself for speed.
I currently have the following offers:
£1 off a Gastropub ready meal for one. I have never bought one of these.
£1 off an Eat Well meal. No interest in this, sure I have never bought one.
£1 off a £4 spend on M&S cleaning products. Never bought these. I get mine delivered
£1 off M&S tea and coffee. Do you want to guess? No, never bought any.
And even in the mad event that I suddenly, after years of buying the things I do like in M&S, decide to buy ready meals and cleaning products - I have to add these offers to my card before using them. Honestly, I do not have time in my day to check the website/app for these pointless things that I don't like or want.
If they want to offer me some money off delicious fruit, rose veal, pasta, bread, crisps, wine, cheese, sandwiches, snack food or fruit juice I would be right up for it. Because those are the things I actually buy there.