Which is perfect. Might put off a few people.
Remember - not only does he not need to win. He doesn't want to win. Because he can then peddle the "it's so unfair, they are all against me us that is his stock in trade,". He has managed superbly these past few years without ever having to get any electoral support whatsoever. Why change a winning formula ?
In a way, he's already taken a couple of wrecking balls to the concept of democracy and triggered a series of events which led to two - not one, but two - unelected Prime Ministers and an unelected Foreign Secretary.
If I were Putin I would note that the further Farage is from power, the more damage he does. He'd be a fool not to use that to his advantage.
It's all gone a bit le Carré 😀