I just had a baby earlier this year and so I don't have this problem yet but speaking to friends and family with older children it seems like childhood now ends at about 7 years old!
Everyone is buying gifts at the moment and after 7 or even 6 years old in some cases onwards toys seem to be a thing of the past, the kids are no longer interested and they want things like ipads, iphones, gaming consoles, fancy trainers, expensive clothes, perfume, aftershave, skincare, make up, hair styling gadets, led lights for their bedroom, fancy bluetooth headphones and the like. I even heard of one 10 year old boy who is getting a record player as he wants to "get into collecting vinyl"! I was going to get my niece who is 9 a couple of books as part of her Christmas as she used to like reading but she has explicitly asked not to get books as she doesn't like how they clutter her minimalist bedroom, ditto for art supplies and craft sets, she wants people to buy her skincare, make up and jewellery from her wish list instead, she is 9!
At 9 I was starting to enjoy music and did get a small CD player but I also still was getting a few toys, as well as lots of books and lots of art materials and crafty things, puzzles and games, I was still a child at that age and I was well into my teens before I started getting anything like perfume or make up as gifts.
I just think its sad that childhood seems to be so short these days, like they go from being infants then have a year or two of childhood before they are tweenagers at 7 or 8. I know my niece watches loads of tiktok and I think she aspires to be like the older girls and young women she sees online she and her friends spend hours filming tiktoks which they don't post publicly but she is just dying to be a tiktoker.
I find it really insidious the influence devices can have, I know not every child gets to use them but so many do and even if they don't they are still exposed to the influence of social media through their peers that do have access and it means that kids who do still want toys, books or art stuff end up being laughed at if they don't have the latest teenage must have.
My friend has spent an absolute fortune on toys for her 5 year old son because its the last year he'll really appreciate them.
It makes me so sad for my own little one who I'd like to have a childhood that lasts till at least 11 or 12 and doesn't feel the need to be a teenager until they are actually a teen!