All he ever had to do was respond honestly and apologetically when questions were first asked.
It would have made news. He would have had to absorb a few hits.
There may well have been an investigation.
But a different attitude and a bit of humility and the news would have moved on.
The initial lies, compounded over and over, dragging more and more people in to its orbit until it ate itself.
He has brought every moment of this on himself.
Seems pretty ridiculous that Allegra Stratton ever had to resign.