Its officially Christmas. John Lewis is here!

[MrsDThomas]

🎄🎅🏼

Very Stranger Things. Yawn.

It was very … nothing

@DickMabutt73962 yes, that was a sweet one too. I want a few tears with my advert!

[quote icelollycraving]@DickMabutt73962 yes, that was a sweet one too. I want a few tears with my advert![/quote]
Last year’s Coca Cola one did it for me

Got my tissues out ready for my annual blub, put them away again. Very disappointing.
Baxter the trampolining dog on the other hand...

No Books,
They actually have more things online than in store, a lot of the appliances I was after were not in store, and that’s not just JL , Selfridges too, No kitchenAid instore.

They really do need a bit of revamp from the inside, the lower ground is ok , it’s the ground floor and up , always disorganised.

Oops that was meant for legoisbest

[quote Sparklingbrook]The only link I can find at the moment is from the Daily Mirror-

www.mirror.co.uk/tv/tv-news/breaking-john-lewis-christmas-advert-25367952[/quote]
The video player failed to load.

I'm a bit surprised JL have gone all in for Christmas jumpers, though - aren't they a bit of an eco-no-no? Even with a hasty 10% charity donation included?

[quote TheRealHousewife]@SolasAnla

*Actually I like it. The message is about connecting, sharing and being kind. ❤️ Brought a tear.
Is being kind about having sexual feelings?

Platonic kindness is a little more in the Christmas spirit*

I suppose it’s a bit like beauty, the interpretation is in the eye of the beholder.[/quote]
interpretation is brand development themes of a lifestyle brand

It shares some common themes from the baned one, which failed due to focus on the social message rather than legal obligation to be truthful.

• Children as sexual beings well sex sells, being the first kiss and all.
•The colours associated with the alien and we just have to believe that the alien was a girl or at least not a boy.
•Active boy, he looks younger than a 14 year old but rocking that action man / 007 vibe.
•Again the passive girl disaproving his choices.
Zero parental supervision because life happens when parents are busy ignoring him while doing their own thing.

I loved the idea of going off into the woods to meet a stranger, and making a new family connection by watching movies on electronics.🤳

14 teen year old boys do like their educational visuals and it's cute that he actually checks how receptive she may be to close physical contact shown in the visual aid.

Sweet ad

@PermanentTemporary

God i like the idea of a child having a bit of life away from the house tbh. I spent hours in the woods as a kid.

That trampoline one has ended me [orders large ribbon wreath and a box of hankies]

I'm in stitches at the family's faces!

queeno no books !! All I want for Christmas is books. Well except for Lego obviously - which I do know they sell. Lots of Lego for me then.

I liked it and it's one of my favourite songs. So I'm happy

[quote MrsElijahMikaelson1]The alternate one is better…

[/quote] That's sent me over the edge.

@icelollycraving

What do you think? I’m not loving it. I don’t think they’ll ever top the year with the little boy watching the clock.

100% agree!

Christmas jumper made in China..no thanks.

I felt nothing watching it and I'm trying to figure out why.

Possibly:

No sense of personality of the boy (not the actors fault but script/direction gave us nothing) so hard to feel emotional.

Didn't make the journey from shy and fearful to communicating and playing. It needed more build up and the playing at the end.

I dunno -meh

@tolazytothinkofausername
Thank you so much for posting that clip ! I'd forgotten that ad ,so so sweet .

@BaggingAria

I'm a bit surprised JL have gone all in for Christmas jumpers, though - aren't they a bit of an eco-no-no? Even with a hasty 10% charity donation included?

Not if you wear them as your only non-school jumper and buy them a size bigger so they last 2 years.

m.youtube.com/watch?tmad=c&tmcampid=70&s_smcid=YT20211104_unexpectedguestad_cpn_psg_ic_&utm_campaign=ChristmasAd+AD&utm_medium=bitly&utm_source=Social+-+YT&v=uLJuzT9VvN0&feature=youtu.be
Hugely fast babbled talking video

I think it sucks to be honest. Insipid. Dour music. The alien isn't cute. Meh 🤷🏽‍♀️

Tedious mawkish crap.

The snowman buying the scarf was my favourite too.

Actually, I absolutely adored Sainsbury's Mog's Christmas one, but that was more to do with Mog than Sainsbury's!

It's meh. Also made me feel a bit uncomfortable that this young boy seems smitten with a (presumably much older) alien woman. Certainly doesn't pull on the heartstrings.

I wonder if JL have stopped using focus groups for their advertising campaigns. Seem really off the mark lately.

Shit shit shit shit shit.