Its officially Christmas. John Lewis is here!

[MrsDThomas]

🎄🎅🏼

@RavingAnnie

Brilliant. Love it.

Haven't had one yet that beats the 2011 one though which made me sob the first time I watched it and gives me Christmassy goosebumps and a tear in my eye even now....

Awww I remember this one :)

So much better than this year’s attempt!

@SolasAnla

*Actually I like it. The message is about connecting, sharing and being kind. ❤️ Brought a tear.
Is being kind about having sexual feelings?

Platonic kindness is a little more in the Christmas spirit*

I suppose it’s a bit like beauty, the interpretation is in the eye of the beholder.

My bold didn’t work. Sorry.

I can't actually I can believe someone has already called it out for showing "sexual feelings"

It's a peck on the cheek between two 14yo's FGS.

Too much like ET and not festive enough.

Will never top the little boy waiting to give his present.

[quote MrsElijahMikaelson1]The alternate one is better…

[/quote] I love it ! I’m blubbing now 😭😭😭

Shit, lazy ad.

What is happening at JL? Who the hell is in charge. They have completely off the reservation. Why have we had 2 ads with sexualised kids? Just why? Someone needs a shake.

@RavingAnnie

Brilliant. Love it.

Haven't had one yet that beats the 2011 one though which made me sob the first time I watched it and gives me Christmassy goosebumps and a tear in my eye even now....

Love this one!

I need to stop blubbing, get off mumsnet and get on with some work before I'm lost down a rabbit hole of Christmas adverts

I thought it was quite cute and enjoyable. Not too sickly sweet like some of their ads.

@PermanentTemporary

Absolutely SOBBING *@RavingAnnie*.

Seeing out children behave unselfishly is the best of the best, hence this one got me too.

[Orders chestnuts and large garland plus more lights]

🥰

It’s not bad, perhaps nicely captures that part of adolescence of developing a separate life and being a bit old for Christmas magic but not wanting to give up on the bits you enjoy.

But strong ET, flight of the navigator, stranger things vibes which are not Christmassy at all, and a bit behind the trends…

The “spirit of Christmas” would’ve been better served if he’d invited the alien home, like a rip off of the Snowman instead.

It's not the worst (Elton, I'm looking at you) but not that great. Really liked the dragon in the medieval village, Moz the Monster and Monty the Penguin but this is not very festive and quite obscure.

Frankly, I'd prefer to watch ET as it has an epic bike chase scene.

I rather liked it, and I wasted half an hour on the link they sent me to the game #goodatfindingstars.

[quote MrsElijahMikaelson1]The alternate one is better…

[/quote] Oh wow 😭😭 I love this 🥰🎄

I liked it but then I tend to like any old shite nowadays

Nothing will ever top the Long Wait one for me though I don't think

With that pale face, it's giving me Boy from Outer Space flashbacks 😟 😅

I like it. It's nothing like ET?

not a fan,
For me it’s still the penguin and man on the moon Ads ,

Cant watch them without 😭

It hasn't really given me any ideas of what to spend the £150 voucher I got given on. I've looked at their website and they don't really have anything in the toy department that my daughter has asked for. Do they do Nintendo stuff? Books? There might have been some in the ad but because you have to concentrate on the 'story' you don't really notice what products are there.
I think John Lewis should - instead of spending gazillions on these ads - should spend the money on printed catalogues and post them to every home in the country. Then you actually get to see what they actually sell. Cos unless you live in a city or very large town it's likely you would never go to a branch and be aware of what they sell.
(Before anyone says "they sell everything" they actually don't. They are a department store but don't sell every type of product out there. No retailer sells 'everything'. I actually have no clue if they have a book department for example)

Will I buy imported tat I don't need after viewing? No.

See that's confused me more French Bulldog. I thought John Lewis was 'quality' products not 'tat' as it's quite expensive.

@Legoisthebest

See that's confused me more French Bulldog. I thought John Lewis was 'quality' products not 'tat' as it's quite expensive.

I'm assuming that poster is referring to the items made to tie in with the advert. Every year John Lewis makes an assortment of products solely to sell that relate to the advert such as soft toys, jumpers, snow globes etc.

These are normally extremely expensive and not actually needed by anyone but made and purchased soley because of the advert, ergo the pure definition of tat.

Oh that makes sense Pink

@icelollycraving

What do you think? I’m not loving it. I don’t think they’ll ever top the year with the little boy watching the clock.

Agreed, although I did also love the snowman one fetching his love a scarf