@Classica
I use it because I was radicalised by the shadowy figures who control Big Detergent and now I'm in too deep to extricate myself. I like the orange scented one from Sainsbury's. Use it on all my laundry aside from towels.
I have similarly been brainwashed by the evil people at Unilever to purchase it and use it in the wash.
It makes clothes smell nice and makes them easier to iron. For some clothes, it means I don't need to iron them at all.
Happy to be told I'm worse than Hitler for a generous use of Lenor. You can remove it from my cold, dead hands.