Why do eggs not have treats inside them anymore?

[Soubriquet]

Growing up . I always remember cracking open my egg to get things like smarties or what not inside

Now they are always separate.

Why? What happened to treats inside the egg?

I had a smarties egg yesterday with smarties inside...

I was looking for one of these for my kids in the supermarkets. They would love it. Even thought about making one myself but dismissed that as too ambitious. Maybe next year.

Cheaper to make I expect. That's what it boils down to in the end.

Probably costs more to produce 🙄.

I think I saw one in Waitrose this morning which had the chocolates 'secretly hidden' inside like it was a totally new thing.

Yes! I spent weeks last year trying to find eggs with chocolates inside and got quite grumpy about it.

I didn’t even bother trying this year.

It’s just not the same when they are separate.

Cheaper is probably a good suggestion

Shame really as I remember smashing them just to get to the goodies inside

I found one today in a fancy chocolate shop as the supermarket was sold out. Ooh truffles inside - lovely i thought.

£65!!!!!!!

I put it down 😬

Is the egg itself not a treat?

Oh you grump!

The teeny tiny package of sweets inside some eggs were always a great excitement. So much so my mother once made us eggs and hid proper presents inside, jewellery. I was in my 30s and it was as exciting as the eggs we had as kids 😊

I was taking about this with my sisters today. we miss eggs- especially smarties with the treats inside. It isn't the same!

Cost
Or
Choking hazard. Same as cereal toys that disappeared years ago

I had a Rolo one yesterday with rolos inside the egg. I was thrilled!

@N51BU

Is the egg itself not a treat?

How to spectacularly miss the point...

I had a rolo egg with the rolos inside. No plastic bag so when I smashed the egg it was just broken chocolate and rolos in the 'rubble'. How it should be.

@MrTumbleTumble

I had a Rolo one yesterday with rolos inside the egg. I was thrilled!

Apologies didn't see this. It was like the good old days, wasn't it? :o

I really miss them too!
I think I saw one in Waitrose this morning which had the chocolates 'secretly hidden' inside like it was a totally new thing.
I don't mind that if it means they're making a comeback.

I'm sure I remember eggs with Dolly mixtures inside, but I've never seen eggs with them outside (like smarties eggs where they used to be inside but are now outside) if that makes sense. So maybe I imagined it? I don't like the tears being outside, you eat them first and then forget about the egg, whereas if they were inside you had to eat the egg first.

It simplifies production and therefore speeds it up and reduces cost. Having to change the line every time you need to put creme eggs in vs crunchies is expensive

I used to feel very grown up if I got a milk tray easter egg with the little tray of chocolates inside the egg.

I used to love the Black Magic eggs with chocolates inside. One of the best parts of the eggs that came in two halves was the chunky rim. Best tasting chocolate ever.

Easter eggs ain't what they used to be.

It was! And you're totally right about the lack of plastic bag making it feel "proper"

It means that eg Cadbury can make exactly the same big hollow egg for all its products - so a “creme egg” egg, a “mini eggs” egg, a “dairy milk” egg will all be identical eggs, just put in different branded boxes with a different packet of sweets/small egg next to it. Cheaper, simpler.

Because it's cheaper to do it that way.

(Note - almost any 'why' question relating to a decision made by a business can accurately be answered with that sentence).

I looked in vain for eggs with egg cups. Still have all my childhood egg cups