[quote Coronateachingagain]@Onatinyboat oh sure nothing is absolute but you seem to be pretty tuned in to understand the point, and that this is more or less the message they are sending out. To pick up on your words too I would not take it for granted that there is no obscuring (unless of course you are an insider so you would know better).
Anyways just to point to it again, they are not promoting as a business but as a source of good, where they "unleash the power of compassion to drive systemic cultural change." (from their from web page!) Ok if you do not think that is a charitable and selfless thing to aspire then it is fine. The problem is that is what the business says it does.
Furthermore, in their front page, they present the Foundation as the first element in the way they will achieve this:
"We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production."
So no, they do not make it "obvious they are separate arms ", not exactly.
oh these little multi million businesses "in addition to" the Foundation (that take the lion's share of the revenues to fund their personal lifestyle hehe). I am not falling for it any time soon.
I wonder who drafted this??? Her? because it would not pass the smell of a professional PR person. Better not say much than to get in the muddle...
Laughable. I do not see their effort any better than the "buy this and donate 10p to charity", except that the product they are selling, as @EuroTrashed said, is not only dubious but rather a sinister proposition. Our money is definitely better off somewhere else and any charity here would be mad to help them build this thing.[/quote]
Oh well the marketing spin in the front page of the Archwell website has been refined. Heheh
For posterity it now reads:
"Welcome to Archewell. Through our non-profit work, as well as creative activations, we drive systemic cultural change across all communities, one act of compassion at a time."
Is there such thing as "for profit" compassion? Quite expensive though.
Gone are the mentions of the "business verticals" - in perhaps what was the most honest bit in their page... all gone now. But, yes, nothing has changed, and the business verticals that manage the partnership with Spotify and Netflix are STILL businesses and nobody but them will see most of the profit out of it. You see, they need to pay for their luxuries - definitely need the luxury chicken's hen so they can invite Oprah inside and can talk about the £32m wedding bash we all paid for and that in the end, was all show and not the real wedding. 
.
Keep digging guys! The bigger and deeper the hole, the better.