What is it about Mrs Hinch that provokes such a reaction?

[BearandaSpare]

I’ve only recently become aware of her but a quick search both on here and online generally reveals all kinds of reactions, not necessarily positive.

As far as I can see she’s just doing what other ‘influencers’ do ie making money out of her online presence so why does she get it in the neck to the point that people are slagging off her son (not on here) and questioning her keeping to COVID rules (on here and yes a TAAT I guess)?

Because she's young and beautiful and she is doing well for herself and some people are jealous. Simple.

I'm a complete slattern. I followed her because I found her really funny/likeable and she did inspire me to put a bit more effort into cleaning. It didn't last long but I do still follow her and look at her stories from time to time. She's working class and I think people are snobby about her - Her grey house isn't for me personally but I know it's popular in that 'Essex' culture - and harmless!

Agree with the disapproval of encouraging toxic chemicals, hopefully she will take a more environmentally friendly route and use her platform for good.

Other than that, her anxiety is genuine and I think it's positive that she's normalising that more for people who suffer - I used to suffer horribly with it myself and one of the worst things was thinking there was something seriously wrong with me.

There's no harm in her putting ideas for healthy meals for her toddler out there either!

I am guessing that people who are really vicious about her are people who don't have the time/energy to clean to her insane standards and it touches a nerve. Or they just resent influencers in general for making a fortune from doing 'nothing'.

Personally I don't resent her at all!

@Anotherlovelybitofsquirrel

Because she's young and beautiful and she is doing well for herself and some people are jealous. Simple.

That sadly seems to be the case, some comments on here are really concerning, calling her a liar, fake, dangerous, her marriage toxic, etc

What she’s achieved is defintely a double edged sword 😞

I think an influencer's 'career' is limited. People get bored of looking at cleaning and hauls etc.

[quote Mulderitssme]@36degrees I was going to say the same thing. I remember her being on one of the groups where she would ask for tips and then they'd appear on her Instagram.

I dislike the cult around her, the awful grey decor and the way that women are being told it's their perogative to keep their home in a certain condition. One poor girl in her 20's was really upset as she couldn't keep up with the standards set by Hinch. I tried to reassure her that she was only seeing a highly curated version and that real life was also very different. I hope she is no longer so hard on herself.

I dislike the cultist attitude of "Hinch Army", I find the devotion really quite creepy and they can get nasty if you disagree with MH.

I also dislike her dangerous tips. The number of people that have had accidents due to her "tips". When the fire brigade and companies like Zoflora are warning against this woman's tips, you know something is wrong.

Lastly, it's not "Hinching", it's cleaning.[/quote]
Don't see anything wrong with her posting tips she'd been given on fb.

She had to learn them from somewhere?! People followed her not just because of the tips - it was combined with her personality, the quirky naming of her cloths etc that made her popular?!

@Halloweenies I suppose it's not really the direct interactions between them that I find uncomfortable, but rather the power imbalance that she portrays (I'm conscious that it may not be really exist but she is editing her stories so it is either there or she's making look like it is). Examples of this would be her "funny" video of her going round tidying up after her husband going "WHY DOES HE DO THIS". Because he knows you'll clean up after him, Sophie.

Conversely there was a whole saga relating to his flip flops and her displeasure at him leaving them around the place (which I see as different to not cleaning up after brushing your teeth or leaving your boxers on the floor). It's his home too and he doesn't deserve to have his footwear thrown into the wet garden because he took them off at the bottom of the stairs.

I've no idea where the notion that she is working class has come from either. They live in a detached home in an affluent area, drive a Range Rover and an Audi, and earn a significant amount. From the admittedly little I've seen, neither of their parents seem to have been working class either.

I have no desperately strong feelings about her but I dislike that she’s basically poisoning her poor dog with zoflora, and as someone with OCD, I hate that she’s profiting from encouraging compulsive behaviour and hoarding. Also, her instagram is almost entirely comprised of grey squares, which is a bit baffling.

I know very little about her.

But I did a class with mixed ages and I was quite depressed to hear the young intelligent women giving a shit about cleaning.

So I guess I already think negatively as what she is selling is sexist crap about cleaning, isn't it?

@mangoesforever I think taking and monetising other people's intellectual property is wrong. If she was even slightly above board and presented the tips she gives as crowd sourced, as a minimum, I would feel a bit more comfortable about it. It just reinforces the view that instagram influencers are murky and not to be trusted, and particularly in this case, makes me wonder what other kind of dishonesty is going on.

She doesn’t run around tidying after him, and they have both stated in real life he does more cleaning than her. Yes he leaves his flip flops out and she gets annoyed but it is not the sign of a toxic marriage. Yes dor her videos she’s doing cleaning because that’s how she makes her money, again it doesn’t mean her marriage is toxic.

In fact they seem very happy together. My husband leaves shit lying around, my marriage is not toxic.

It’s ok to just say you don’t like her without sinking to these depths. This is real people, and you’re very clearly reading something that’s not there I assume as it makes you feel better,

Because she's dangerous.
Rather than go 'sorry guys I messed up please don't mix your chemicals this way' she deletes what she ever did. Leaving her little sheep to follow and make the same dangerous mistakes.
You have a big following. Own up when you're wrong.
Also plays the victim a lot and calls everyone a troll yet she will leave a comment on something that has disagreed with what she has said. Wait for her hinchers to jump in then delete her comment. Countless of tiles her hinchers have told others to kill themselves. She usually screenshots names of these people so they can find them.
She's nothing but a bully and a con.

Times*

@Bluntness100

She doesn’t run around tidying after him, and they have both stated in real life he does more cleaning than her. Yes he leaves his flip flops out and she gets annoyed but it is not the sign of a toxic marriage. Yes dor her videos she’s doing cleaning because that’s how she makes her money, again it doesn’t mean her marriage is toxic.

In fact they seem very happy together. My husband leaves shit lying around, my marriage is not toxic.

It’s ok to just say you don’t like her without sinking to these depths. This is real people, and you’re very clearly reading something that’s not there I assume as it makes you feel better,

You can tag me in babes, I don't bite.

I said that I find it a bit toxic because that is my opinion, because I think that the videos she posts do not demonstrate what I think to be a healthy relationship dynamic, particularly if you're putting it out there to what could potentially vulnerable and impressionable people. Imagine a vulnerable woman seeing clips of her repeatedly cleaning up after her husband and believing that's how a relationship should be, is that appropriate? Not everyone diligently follows her to know that he may or may not do more cleaning and I've certainly never heard that, but I have seen her moan about having to clean up after him many times. I understand that it is her channel however she has transitioned to lifestyle/family rather than cleaning vlogging but omits a great deal of balance of responsibilities.

I'm not reading anything into anything, I'm watching (well, watched) the videos that she creates and publishes. If they can make me feel uncomfortable then they can make others feel the same and I'm not making baseless remarks. I don't feel that I've sunk to any depths, I've not said anything disparaging about her as a person or really anything about their relationship other than a view based on the material that she herself has put into the public domain.

This is far more than I really intended to type about her because ultimately I don't care about her, but I don't particularly appreciate you suggesting that I'm purposefully casting her into a negative light for finding something a bit toxic.

I find it strange her husband doesn't work, what does he do all day?

And for the poster saying we are jelous as we can't clean like she does, well obviously not; most of us have to work and we don't have a husband by our side 24/7.

@Someone1987

I find it strange her husband doesn't work, what does he do all day?

And for the poster saying we are jelous as we can't clean like she does, well obviously not; most of us have to work and we don't have a husband by our side 24/7.

Quite agree.

I fail to see why people not buying into the hype of cleaning, or disliking her very sterile looking decor, means they are jealous? I think that's a cheap word thrown around between women far too often. We can, as women, disagree with another woman without being jealous of her.

*hype of watching someone do her cleaning

That should have said.

I think she seems normal for a working class family focused woman, and I admire her. Not really that interested in cleaning tips, but we're all so fucking bored I quite enjoy the home decorating pictures, even though it's not my style. It's all quite soothing. The trolling is jealousy.

Her husband did work, he took a career break, financially he doesn’t need to any more. Also she will have a lot of agency meetings etc that is unseen so likely he looks after the kid during that. And likely helps out with elements of the business.

As for the continued comments on her marriage is toxic as she does the cleaning, her usp is cleaning. She’s hardly running around after him and it’s not going to work if she films him doing the cleaning all the time.

@MasksGlovesSoapScrubs

Because she's dangerous. Rather than go 'sorry guys I messed up please don't mix your chemicals this way' she deletes what she ever did. Leaving her little sheep to follow and make the same dangerous mistakes. You have a big following. Own up when you're wrong. Also plays the victim a lot and calls everyone a troll yet she will leave a comment on something that has disagreed with what she has said. Wait for her hinchers to jump in then delete her comment. Countless of tiles her hinchers have told others to kill themselves. She usually screenshots names of these people so they can find them. She's nothing but a bully and a con.

^

This is spot on.

She was well known for being a bully at school, now she does it via her weirdly obsessed 'army'.

She's uneducated, not overly intelligent (good at marketing but if you've seen any of her book you'll know she's no literary genius) but I wouldn't describe her as working class. Her father is a company director, she was brought up with money. She didn't grow up in a council house or on benefits. Hence her complete lack of understanding of the value of money, wastefulness and consumerism.

The best example of which is Polly the cleaning trolley (the sort of commercial trolley you see in shopping centre loos, service stations etc). Bought for gram likes and because her life is so boring, she is so tonedeaf that she wanted to play at being a cleaning lady. Seen once, never seen again. Ridiculous.

She literally has broken every lockdown rule. People of MN should hate her for that alone.

The amount of waste this woman uses too, David Attenborough would absolutely hate her if he ever came across her. Luckily she's not important enough.

Also anyone with their phone in front of their child's face that much is just a bad parent IMO.

I don't get the hate either. I'm not a massive fan but I watch her stories every now and again to give me a bit of cleaning inspo because she makes it looks fun which then makes me want to do it more. I think she seems like a nice woman and totally harmless. Does she have any special talent etc? No, she's just someone who got lucky and good on her tbh. If I happened across that kind of luck I'd make the most of it too. I think her spotless home probably makes some people feel a bit shit about their homes but that's on them. I've never seen her be judgey about how other people keep their home etc. She seems quite clear on the fact that she likes cleaning, keeping her home that way makes her happy but it's not everyone's cup of tea.

She's uneducated, not overly intelligent (good at marketing but if you've seen any of her book you'll know she's no literary genius) but I wouldn't describe her as working class. Her father is a company director, she was brought up with money. She didn't grow up in a council house or on benefits. Hence her complete lack of understanding of the value of money, wastefulness and consumerism

So you're equating working class to living in a council house and being on benefits?

Gosh these comments, from people who profess not to like her, but who spend clearly a lot of time thinking really hard about her and attributing spurious negative made up qualities to her.

It’s just so sad. I think if you’re attractive, happily married, successful, wealthy, with a nice home and a cute kid and dog, for some you’ve then got it all and rhey will hate you for it and try to think of ways to literally claw at you and bring you down.

Because why should she have it all. So let’s say horrible things,, she must be a liar, dangerous, greedy, her marriage toxic, etc.

However it says more about the folks saying these things than it does about her, no one knows her, just the image she chooses to portray in videos that are seconds long. It’s not real. What she’s really like is unknown, as it should be.

For Me, I like the images of her dog and kid, they are endearing and sweet, past that I don’t give it a lot of thought, but I’m not envious of her. So I can’t imagine caring enough to hurl insults or make up negative shit about her.