Can someone explain the JL ad?

[ReviewingTheSituation]

What does she give Edgar, and what does he do at the feast (at the end)? Cook bread by breathing fire on it? How is that related to the gift?

He lights the Christmas pudding.

He lights the Christmas pudding

Big whup

I was waiting for him to turn on the villagers.

It's a bit, meh. I've watched it once and it's not one that I'll stop what I'm doing to watch again.

He’s setting the Christmas pudding on fire

Ah - pudding! Of course. Doesn't explain what she gives him though?

She gives him a Christmas pudding to light to show how he can use his skills for good and join in the Christmas festivities and be accepted for who he is. That’s how I saw it it a simple form. I thought it was sweet. Not as good as the Christmas truce but the message in this is kindness and overcoming diversity no?

Surely she gives him the pudding - a nod to Waitrose there !
I thought it was delightful without being mawkish .

Makes sense now. Not that I've seen Frozen, but isn't that basically the same story?

I don’t know I’ve not seen Frozen.

I thought it was fab.

It’s not that hard to understand, surely? It’s a TV advert not the collected novels of Henry James.

I was waiting for him to turn on the villagers.

I don't think JL wanted a fetish video for their xmas offering.

@Trewser

Just another attempt to stir up anti-dragon feelings before the general election.

@Armi Clearly I understood the principle, but just couldn't tell what the gift was!

@Armi

@Mysterian mind we have to bring politics & Brexit into everything!

@FAQs at overcoming diversity!

Just seen this

DH did say that lighting th epudding wasnt really enough to make up for everything else he did.

having thought about it a bit more i can sort of see it as an analogy for say an autistic or ADHD child, who cant seem to fit in with the others and is trying to play but ends up wrecking everything and being ostracized but it only takes 1 person to see the potential and find a way for them to use their skills in a positive way!

It’s awful. For some reason Twitter’s drooling over it but I think JL have really missed the mark this year.

Lighting the pudding?! Are matches not invented in this village? Is it pre-fire?

Think some people are reading into it a bit too much 😂

It's a lovely advert!

I'm amazed you didn't get it though OP - seems clear enough to me!

@BrieAndChilli possibly overthinking it just a tad there

Is it frozen or game of thrones?

CUte ad.