John Lewis Christmas Ad!

[eloliphant]

It's here, it's here!

www.digitalspy.com/tv/advertising/news/a870601/john-lewis-christmas-advert-2018-elton-john/

Thoughts?

🎄☃️❄️🎁

It’s a no from me. Misses the Christmas mark completely.

I think it’s lovely, as an advert for Elton John.

If you are my next door neighbour please don't buy a piano. Even little Eltons need to learn and practice.

Well I cried but I’m pregnant so doesn’t take much ...

What did you think @eloliphant Iv just been and watched it again, the plug makes it for me 😂😂

I read the advert cost £7m to make of which £5m went to Elton.

I haven't seen it, but this was my question. 'He made a donation' pfft, a tenner probably.

It'll be a good Christmas in the Elton Household at least!

It's a lovely advert for Elton John but to me it doesn't say Christmas and it doesn't say John Lewis. I'm a bit disappointed that this is the best they could come up with. I like the Sainsbury's ad much more.

It's just a trailer for the Rocket Man film to me - not Christmassy, just dull.

Shit.

It’s whack, Sainsburys are definitely the best this year.

I’d mike to see the Sainsbury’s one from 2014 brought back with the soldiers in the First World War sharing gifts on Christmas Day

I like the song but the rest was very disappointing.
I want it full of animals and cute kids and hope and very Christmassy.
That wasn't good enough.
It was an advert for Elton promotion.

It doesn’t say Christmas or John Lewis to me.
Also it doesn’t show anything that JL actually sell.

Just watched the Sainsbury's ad again on the link errorofjudgement provided and I can hardly see through my tears.

A bloated multi-millionaire popstar at a piano ..... no comparison.

A bloated multi-millionaire popstar at a piano ..... no comparison

I'm not that keen on Elton tbh and I much prefer the message of the little boy giving to his mum. This advert says to me 'shouldn't you be buying an expensive big ticket item for Christmas or you're fucking your child's future'. Which is out of sync with the general mood of the country which is moving more towards not spending what you can't afford. Elton John is basically a symbol for spending to excess.

Next year I think they should do an eco themed advert encouraging people to buy memory making gifts for Christmas, or crafts, they can supply all of that, and it could be voiced by David Attenborough.

I cried like a baby...

My nearly 12 year old had a 2nd hand piano smuggled in by many, MANY (these things are heavy!!) Elves on Christmas Eve and woke up to it on her 7th Christmas morning and her little face was priceless...

She does have a love hate relationship with it and I have definitely been that encouraging nod at a performance and the grouchy nagging moan just before an exam, but with her just about to sit her G4 I’m immensely proud of her and so it all resonated on such a deep level for me!!

I also think In a world where people are so much more aware effect plastic and greed has on our world and children JL has very cleverly not made another advert about stuff and rather the gift of presence and time invested in your children...

Bravo JL you did great and made my day!!

It made me cry I think it was really good, and I'm not a fan of Elton or anything, it was lovely.

I love this ad! John Lewis always do great Xmas ones.

I have no idea how this relates to Christmas. I feel JL have lost their way a bit trying too hard to be deep and meaningful. Personally I thought it was a load of crap.

It made me a little teary but I have an autistic ds for whom discovering music and the piano has transformed his life. An ex student of dh's wa also sponsored through music college by Elton John who took a very hands on approach)

(Ds auditioned for Rocket Man but didn't cope well with the group workshop aspect of the first round)

@greyspottedgoose I loved it! Loved the plug jumping in to the socket the little girls dressed as a bauble and a star were adorable and now I'm all emotional!

I was expecting to hate it but it made me cry - damn.....

That little boys face is delightful and did tear me up.
But Elton seems an unnecessary addition to the advert

I love the Sainsbury’s ad. The plug was bloody hilarious.
Well done sainsburys

I understand the meaning of the advert, how a gift can have a lifelong effect on your child, and that's very sweet, and very John Lewis. Could have been a bit, okay a lot more Christmassy though.