The best sex toy Advent calendars 2025 still in stock

Adult Advent calendars have moved on from tiny chocolates to full kits of toys, vibrators, accessories, oils and the odd wildcard. They can be good value, they make December more fun and, yes, they’re discreetly packaged.

This year’s line-up includes Lovehoney, Ann Summers, Sinful, Satisfyer and So Divine.

Which brands have a sex toy Advent calendar in 2025?

Live now: Lovehoney, Ann Summers, Sinful, Satisfyer and So Divine. I’ll keep an eye out for further releases and update this page when more land but at this point, it appears all the big hitters are now available to buy.

Are sex toy Advent calendars worth it?

It depends what you want. If you like the idea of trying a few new things without overthinking each purchase, a calendar can be a good shortcut. They usually offer a clear saving against buying items separately, and the better ones include at least one hero toy that would cost a decent chunk of the price on its own.

In short: If you prefer to choose one specific toy and use it to death, a calendar may feel wasteful. If you like variety, they’re fun.

Sex toy Advent calendars, at a glance

• Best overall: Lovehoney Couple’s Advent Calendar, (sold out) | Jump to

• Best for gifting: Ann Summers 12 Nights of Seduction Advent Calendar, was £150, now £120 (worth £202) | Jump to

• Best budget: Lovehoney Enjoy Advent Calendar, (sold out) | Jump to

• Best for variety: Ann Summers 12 Nights of Exploration Advent Calendar, was £100, now £80 (worth £157) | Jump to 

• Best sensory experience: Satisfyer Deluxe Erotic Advent Calendar 2025, £101 | Jump to

• Best for reconnecting couples: Lovehoney Romance Advent Calendar, £99 (worth £269) | Jump to

• Best for beginners: Sinful Original Advent Calendar 2025, was £99, now £79 (worth £350) | Jump to

• Best for experienced couples: Sinful Premium Advent Calendar 2025, (sold out) | Jump to

• Best for female pleasure: Lovehoney Indulge Advent Calendar, £99 (worth £222) | Jump to

• Best seven-day calendar: So Divine 7 Nights of Delight Sex Toy Advent Calendar, £70 (worth £140+) | Jump to

How we select the best sex toy Advent calendars

Recommendations from Mumsnet users: There’s lively chat on the Sex Talk board every autumn, so I look at what users rate and where they’ve had duds. Forum feedback helps to spot recurring wins and annoyances, too.

First-hand testing: Editors open and test some of the calendars featured, checking value against RRP, how beginner-friendly the curation is, build quality and whether the contents feel coherent as a set.

Expert input: I cross-check popular hero toys against awards and respected sex educators and reviewers, and we prioritise reputable brands with clear safety information.

Authentic consumer reviews: Finally, I scan verified reviews on retailer sites to catch patterns I might miss in a single test set, such as durability issues or compatibility niggles.

What’s the best sex toy Advent calendar of 2025?

2025 sex toy Advent calendar awards

Are sex toy Advent calendars discreet?

From reputable retailers like Lovehoney and Ann Summers, yes. Plain outer packaging and non-descript billing are standard when it comes to delivery for these companies.

Can beginners use these?

Mostly. There are a few more advanced options that might be better suited for more experienced sex toy lovers. 

Beginners should look for clear instructions, body-safe materials and a mix that leans toward simpler toys. The Couple’s and Indulge calendars from Lovehoney are beginner-friendly, with room to explore.

Related: Best wand vibrator

What if I don’t like everything?

You probably won’t. The calculation is whether the items you do use still add up to a saving. In the better calendars, one or two hero toys often cover the cost.

When do they sell out?

Popular sets tend to go by early November. So, if you’ve got your eye on one, buy sooner rather than later.

Why you can trust us

At Mumsnet, we work hard to provide honest and independent advice you can trust and spend hours scouring the Mumsnet forums and online bestseller lists to find products that real parents rate.

Transparency is really important to us and that's why we're always upfront about where we find our recommendations. We write about products that we feel offer the best value to most women – the ones that our users would recommend themselves.

About the author

Rebecca Roberts is a writer and editor from Leeds. She commissions, writes and edits reviews designed to make life easier. After two babies in two years, she knows how hard it can be to get intimacy back on track. With help from Mumsnet users, she’s on a mission to find the best condoms, lubricants, sex toys and, yes, Advent calendars.

When she’s not at her desk, she’s probably at a playgroup, in a café, walking the dog or dodging the neighbour in the supermarket aisle while quietly buying condoms.

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