“Mumsnet made me buy it”: 25 products that Mumsnetters swear by

For 25 years, Mumsnet has been the go-to place for parents seeking advice, solidarity, wit and wisdom. From sleep-deprived rants about the best breast pumps to passionate debates over the ultimate mascara, Mumsnetters have tried, tested, and scrutinised countless products, so when an item has the Mumsetter seal of approval, you know it’s the real deal. 

To celebrate a quarter of a century of savvy shopping, we’ve analysed the most-talked-about and most shopped products across the site to create a collective shopping list, packed full of the stuff that Mumsnetters genuinely swear by. 

The skin saviour: Elizabeth Arden 8-hour cream

Lip balm, night cream. On bites and burns. I absolutely love it” Keitharingsbitch

From chapped lips to frizzy hair and everything in between, the iconic Elizabeth Arden 8-Hour Cream is a multitasking marvel that graces the toiletry bag of many a Mumsnetter. Oh, and it gets the royal seal of approval for its frostbite-soothing qualities too.

The game-changing gadget: Ninja Foodi MAX Dual Zone Air Fryer

I have the Dual Ninja. Was very sceptical, but yeah it’s brilliant. Moveoverdarlin

I have a Ninja - I love it and would recommend it to anyone. BillStickersWillBeProsocuted

Mumsnetters are evangelical about air fryers. These handy kitchen helpers can speed-up family mealtimes by churning out quick and healthy dishes without having to stick the oven on. And if there's one brand that is praised above all others, it's Ninja. The Foodi Max Dual model is the kitchen gadget golden child and is one of the most-talked-about products on the forums.

The jeans: M&S Sienna Straight Leg Jeans

They're fab. They are the only jeans I wear" paisley256

Flattering, comfy and under £30? THESE are the jeans that Mumsnetters swear by. Leave your barrel legs and your horseshoes on the rails, this classic style is perfect for everyday wear and for pairing with a nice top.

The bag: Longchamp Le Pliage Original

My favourite. Tough as old boots, waterproof and folds up to nothing so you can sling it in a cabin bag and use as a day bag" Whatwouldnanado

Mumsnetters appreciate a wardrobe workhorse - an investment piece that looks naice and will go the distance, and this is a fine example. A stuff-everything-in tote that is both practical and pretty and will make you look tres chic in the office, at the airport or when carting your kids snacks around. And it's probably one of the most affordable designer bags you can put on your arm.

About Mumsnet Swears By

Swears By taps into the collective wisdom of Mumsnetters to find the best products for you and your family. Every item has been recommended by real parents and our editorial team, so you can shop with confidence.

About the author

Rachel Erdos is an Editor at Mumsnet where she commissions, edits and writes content with a focus on product reviews, homeware roundups and family travel.

She has written buyer’s guides for publications including Expert Reviews, Coach and Den of Geek as well as reviews and features for the Guardian, TripSavvy and Visit London.

As a mum of two, she’s always on the lookout for products that make life easier at home and loves putting gadgets and appliances to the test to highlight best buys for families.