About Amazon Prime Day
Amazon Prime Day (or days, to be more accurate) is a two-day sales event hosted on Amazon exclusively for Prime members, and it's been an annual event for the retailer since 2015.
From gadgets and electronics to fashion, beauty, home goods, and beyond, previous Prime Days have had it all, and you can expect to snap up some excellent savings when the official deals begin.
Just remember to keep your eyes peeled for lightning deals as they pop up and disappear in a flash – they're the sneaky ones and only run for a limited time period.
It's a great time to bag a bargain but it can seem a little overwhelming and it's hard to identify when something's a genuine deal (or not). Our team of deal hunters and editors will be sifting through the best offers and we'll be updating the following pages throughout the event to highlight brilliant bargains:
About the author
Laura Cooke is a Content Editor at Mumsnet, with a special focus on child’s play, outdoor play and toddler play content.
Laura started writing Swears By articles for Mumsnet in 2021, writing buyers' guides and product reviews to help Mumsnetters make informed choices when it comes to parting with their pennies.
Laura is also a freelance journalist and has written articles for publications including the Daily Mirror, the i, Metro, Stylist and Happiful magazine.