I imagine ideal target audience is people like our DC (late teens, early 20s, def not “mainstream” types, some uni educated etc). Sadly for the grifters, my DCs are all gender critical and wouldn’t go to this even if it were free. The tide is definitely turning, anecdata I know but also amongst their friends. The toilets are a big issue for them.
PS I love Wolf Alice too and one of my DCs has also just seen CMAT (I managed to embarrass both of us by accidentally referring to her as MCAT )