@PermanentTemporary
Advetising is the ultimate expression of commercial reality. If there are more people of colour in adverts - I’d certainly say there are compared to my youth in the 70s and 80s - it’s because it sells.
This feels too reductive: the idea commercial life perfectly tracks profit and always gets it right. If there are no women in the boardroom, that’s not proof women are ‘uncommercial’.
Advertising is also a cultural product and culture has waves and influences. I suspect the racial make-up of adverts relates to a few things:
One quite benign:
i) if ads want to represent multiple groups, for good commercial reasons, then unless you have dozens of people in each ad then you will end up over representing minorities.
However the fact that in UK ads black people are significant over-represented relative to other ethnic minorities (out of proportion to population share even of non-whites, and out of proportion to spending power) suggests to me that:
ii) advertising creatives live disproportionately in London
iii) we absorb US culture, which has a very different population share and history.
I don’t think ii and iii are particularly ‘good’ reasons. Doesn’t mean it’s a massive problem in the grand scheme of things, but I also think someone saying “you bang on about fair representation and how important it is, but don’t represent my group fairly” is not a far-right position. It’s basically a call to practice what you preach.
(No idea about that particular MP — she may well be awful. But the sentiment is perfectly coherent and not even necessarily right wing).