The problem is ALL the parties have massive issues.
So Greens and Reform are doing simplistic populism, the SNP has being doing that for ages too. Plaid Cymru again plays the nationalist card.
Tories messed up this country for 13 years now pretending it never happened and none of it is their fault.
Labour finally get power in Westminster then immediately mess it up. However that failure is rooted in their issues in local government and in Wales and their own internal culture.
Lib Dems claim to be the most practical, but they can't even defend free speech. Just like the other parties they are inconsistent. When they have power which they do in local councils and in the coalition they are not perfect either.
The big issue I can see is we need to be grown up about this. A lot of people want to blame individuals for HOW they vote.
The Greens and Reform could not peddle simple solutions if Labour, Lib Dems and Tories were not massively flawed. Their arguments are also simplistic - trust us we know what we are doing. We are competent. Look at our policies. The problem is the actual EVIDENCE of day to day life in the UK does not back this idea up. We have had a huge surge in migration in the last 5 years - has it made this country massively better? No it hasn't. The NHS crisis, housing, economy are all bad.
Many of the people voting Reform are working class people who don't follow politics closely. They vote on what might seem superficial characteristics. However my thinking is the British working class is rather more discerning than they so called superiors would like to think. They have power over who rules if they choose to use it.
If any party wants to win they have to earn the trust of a lot of people.
The fact is people are not voting Reform because they are Nazis or even because they think Farage is amazing.
They just think Farage is the least worst option right now. He maybe lying, but his lies seem more honest than the stuff the other parties are saying.
The other huge factor fueling Farage's rise beside the failure of other parties is the attempt to demonise those who vote for him. This will utterly fail as a tactic in the UK as it has elsewhere.
The only thing that can stop populism is competent effective government that delivers for ordinary people not name calling. If Labour gets results they will be re-elected if not people will go for Reform or the Greens. We should not BLAME them for this. Their choice is actually a rational move if you think about the wider context.