Absolutely agree. I will add one further point that I've come to realise.
The TRA movement at its heart is linguistic. Because if you can change the meaning of words like "woman" to mean something new (that it includes some men) then you can change laws without having to get new laws written and passed.
If you can change the meaning of words then you also change people's behaviour and their support for this ideology more easily.
This is something clearly FWS understood and so why they wanted "sex" and "women" defined in the Equality Act.
It's also a point that KJK copped onto very early and so why she put up her billboard with the definition of "woman" from the dictionary on it.
So now, like Helen, I just refer to them simply as men. Not trans identifying men, not transwomen, just men. Nice and clear and simple.