One thing I've got quite interested in is how politicians perform in podcast interviews. Obviously the big one stateside is Joe Rogan, who I'm not a regular listener to, but his approach is very influential - it's not so much an Andrew Neil type adversarial interview, more an extended conversation where Rogan gets the measure of a person and what makes them tick.
It's a bit of a meme, but it's true that last year Barron Trump (18) outsmarted the Democratic Party by telling his dad which podcasts to go on. Trump's interview with Theo Von, where Theo was talking about his own struggles with addiction, and he got Trump to talk about his older brother who had died of alcoholism, did a tremendous amount to show a more human, more vulnerable and relatable, side of Trump to young people who don't watch the news.
From our own point of view, in any given week Helen Joyce will do two or three long form interviews. Sometimes they're with established podcasters, but just as often she's talking with young women who have small YouTube channels. You can see it's a really good practice for her - it's not just honing her arguments, it's provoking her to think about angles she hasn't considered. That's a big part of why Helen is such a great communicator.
I don't follow them religiously, only when they've got an interesting guest, but the UK podcast guys I tend to follow are Andrew Gold, Chris Williamson and Winston Marshall. Mostly because they're good interviewers who can draw someone out. They're all right coded and their guests tend to lean right. I've been trying to think of someone on the left who would do well in one of those hour-long conversations - maybe Angela Rayner, because she seems to have a bit of personality and backstory about her, but beyond that I'm struggling. Shabana Mahmood had a good interview with Michael Gove on the Spectator podcast a while ago.
Zack has his own podcast now. I haven't dipped a toe into it yet, because I suspect it's going to be Zack on broadcast mode, and the best I can say about that is that he's more likeable than Owen Jones.
But I'd be interested to see how he fared in a long form podcast with someone who isn't already on his side.
The one he did with Bastani was interesting for a number of reasons. I don't think Bastani is a political genius, but he's really good at vox pops, and has a real gift for going to somewhere like Runcorn and getting voters to talk to him. So his ideological position is moderated by a knowledge of where normie voters are at. What struck me about the Novara interview was this - Bastani was trying his best to be sympathetic, but he'd lob in a question about immigration, and then Zack would go off on a 10-minute monologue, and Bastani's body language throughout became less and less comfortable, like he was a disappointed father watching his son talk fluent bullshit.
Obviously this applies double to someone like Zarah Sultana, who shuns mainstream media and only talks to alt-left outlets.
The question for ZP will be, can he come across as engaging and not mad when he's in a conversation with someone outside his ideological bubble?