It was so interesting to feel the gear change, the shift in focus and the honing in on the actual issues that came as soon as NC started talking yesterday.
It was intangible but somehow experienced by everyone watching - the cogs clicking and the pennies dropping as anyone involved in the witch hunt suddenly saw things through a lens they hadn't considered, hadn't given any headspace to.
All the emotive language, all the lightweight magazine columns and blog posts quotes, all the "how did that make you feel" and the questions designed to make one gasp or shake our heads and get caught up in the thrill of the chase and the energy of the crowd......
With just a sentence or 2, NC swept all that away and introduced neutrality, professionalism, policy, law, structure, documentation...
And we all felt it, we all felt the bubble burst, the spell break for the witch finders. They all looked at themselves, their actions and then each other anew.
And there will be a lot of soul searching right now this weekend, and for many months, where they wonder how the hell they were part of this.