There was a real phase on YouTube and other video based social media, for women doing make up deliberately to create drag queen bone structures. I watched a lot of these with teen niece and she really understood where the trend came from. If you look at the same women now, the hard sculpting has gone and there's way more working with the female facial structure.
I still see the odd girl on the street with brown diagonal lines from the bottom of her ear to the edge of her mouth (cheekbones from the front, dirty face from the side), but it's definitely going. Thank goodness. It was mental.
Of course, it turned out that one of the biggest influences on this trend according to niece is a Dutch makeup artist called Nikki, who came out as trans a few years ago. So Nikki had male bone structure, and was working (beautifully, very talented individual) with that.
Edited for terrible spelling