This article sheds a little more light on Hunt's new venture which appear to be a lobbying group working inside companies to 'evolve cultures' to be in tune with an unspecified set of values.
https://www.attitude.co.uk/news/ruth-hunt-stonewall-exit-house-of-lords-peer-444301/
"Our day together is set to involve an afternoon immersed in the Lords, alongside a meeting with Hunt and partner Caroline Ellis’s company Deeds and Words, which today sees them talking “values” with the London Fire Brigade’s communications team."
She appears to be have found a gap in the market for organisational leaders who want to have the right values but can't be bothered to do any actual thinking.
"She sees one of her key roles as being a convener of people “who want to do something about this stuff but don’t have time to understand it”.
The last few lines indicate that surrogacy is one of the values 'on her mind'.
"The topic at the top of her list moving forward is surrogacy. “It’s going to be a big theme for me because the Law Commission has recommended reform of surrogacy law, and that hasn’t been picked up here yet. It needs to be, really. That will have a huge impact on lots of gay men who are wanting to start families. So that’s on my mind.”
Basically this seems like Stonewall 2.0 - lobbying for organisational policy change while trying to fly completely under the radar while doing it. No wonder their website is so thin on details on what they actually do.