Harry Frankfurt wrote about this phenomenon. It's expedient for Novara to publish a 'hit' piece, whatever their thoughts are, they're catering to an audience.
Philosopher Harry Frankfurt first published "On Bullshit" in the Raritan Quarterly Review in 1986, and it appeared again two years later in a collection of his essays, The Importance of What We Care About. And then it sat quietly for 17 years before Princeton University Press brought it out in a slender, stand-alone volume that became an unexpected best-seller.
While "On Bullshit" certainly felt timely in 2005 (and, presumably, to the handful of people who first read it in the '80s), it's grown more relevant with each passing year, and it's now one of the defining texts of our era. I recommend it in its entirety, but I think the closing pages are essential reading for any citizen of the 21st century:
It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction. A person who lies is thereby responding to the truth, and he is to that extent respectful of it. When an honest man speaks, he says only what he believes to be true; and for the liar, it is correspondingly indispensable that he considers his statements to be false. For the bullshitter, however, all these bets are off: he is neither on the side of the true nor on the side of the false. His eye is not on the facts at all, as the eyes of the honest man and of the liar are, except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose. [pp 55-56]
Both in lying and in telling the truth people are guided by their beliefs concerning the way things are. These guide them as they endeavor to describe the world correctly or to describe it deceitfully. For this reason, telling lies does not tend to unfit a person for telling the truth in the same way that bullshitting tends to. Through excessive indulgence in the latter activity, which involves making assertions without paying attention to anything except what it suits one to say, a person’s normal habit of attending to the way things are may become attenuated or lost. Someone who lies and someone who tells the truth are playing on opposite sides, so to speak, in the same game. Each responds to the facts as he understands them, although the response of one is guided by the authority of the truth, while the respond of the other defies that authority and refuses to meet its demands. The bullshitter ignores these demands altogether. He does not reject the authority of the truth, as the liar does, and oppose himself to it. He pays no attention to it at all. By virtue of this, bullshit is a greater enemy of the truth than lies are. [pp 59-61]
The contemporary proliferation of bullshit also has deeper sources in various forms of skepticism which deny that we can have any reliable access to an objective reality, and which therefore reject the possibility of knowing how things truly are. These "antirealist" doctrines undermine confidence in the value of disinterested efforts to determine what is true and what is false, and even in the intelligibility of the notion of objective inquiry. One response to this loss of confidence has been a retreat from the discipline required by dedication to the ideal of correctness to a quite different sort of discipline, which is imposed by pursuit of an alternative ideal of sincerity. Rather than seeking primarily to arrive at accurate representations of a common world, the individual turns toward trying to provide honest representations of himself. Convinced that reality has no inherent nature, which he might hope to identify as the truth about things, he devotes himself to being true to his own nature. It is as though he decides that since it makes no sense to try to be true to the facts, he must therefore try instead to be true to himself.
But it is preposterous to imagine that we ourselves are determinate, and hence susceptible both to correct and incorrect descriptions, while supposing that the ascription of determinacy to anything else has been exposed as a mistake. As conscious beings, we exist only in response to other things, and we cannot know ourselves at all without knowing them. Moreover, there is nothing in theory, and certainly nothing in experience, to support the extraordinary judgment that it is the truth about himself that is the easiest for a person to know. Facts about ourselves are not peculiarly solid and resistant to skeptical dissolution. Our natures are, indeed, elusively insubstantial—notoriously less stable and less inherent than the natures of other things. And insofar as this is the case, sincerity itself is bullshit. [pp 64-67]"
https://www.edbatista.com/2020/03/on-bullshit.html