That is what I was trying to say.
In many ways in Europe since what in the UK was called the Regency period (obviously only for those with money and time) men were as likely to be brightly dressed and used make up.
But from the Victorian period onwards the "male" dress of sober suits and women dressing demurely took hold. (Even when i was growing up women who wore red / scarlet dresses were frowned on.)
And in the fifties this rigid pattern of dress between men and women continue.
That's why the trouser suit (yuk) was seen as revolutionary! The problem was that while women started to challenge the boundaries very few men did.
Although the era of the "gender benders" which was specifically not about anyone saying they were changing their sex but were able as their sex to wear clothing traditionally assumed to be "natural" to the opposite sex.
And later the punks and goths treating make up more as a message than some sort of embelishment.
Then the backlash of the 80s etc., set in and women's styles (mainly created by men) became hypersexualised.
Nearly all of this is social conditioning ie what ads and magazines have made us think is a good look.
But as anyone knows who looks at old photos of oneself more often than not you cant help but laugh - or blush.