Go Woke & Go Broke! New list of boycotted brands..

[Moonandstarz]

So it's June & so far the big companies that are being heavily boycotted are as follows..

Innocent Drinks & smoothies
Oxfam
Target
Nike
Bud Lite
Lego
NZ products
Starbucks

Who am I missing?

Thanks @Moonandstarz this is excellent. Will be boycotting all except Lego. Will definitely save money not buying Starbucks on the way to work!

It's possible they're going after the Tesla customers who want to be 'right on' but also want an over priced electric car, it's a niche market but it is a market!
Hard to brandish your 'woke' views whilst also giving Elon money!!

An article by Simon Evans in Spiked

https://www.spiked-online.com/2024/11/21/this-is-jaguars-bud-light-moment/

If there's any problems try opening in incognito mode. I found it very funny. One of my favourite bits

In the new ad, we see only a squad of garishly coloured yet oddly weary-looking, sexless, anorexic Teletubbies emerging from a lift like so many bipedal Quality Street.

OMG. They killed Kenny John Prescott 😮

If there's any problems try opening in incognito mode. I found it very funny. One of my favourite bits

You need to watch the Harris campaign ad he linked as well. OMG.

The more I watch this ad and read the reactions the more I conclude that it is, objectively, one of the worst ads ever made.

What were they thinking? I cannot understand what anyone thought that ad would achieve 🫠

Fuck me, that's patronising 😲 I'm woman enough to know that 160 million men don't want a president telling them how to 'man'. OK, a lot of men might benefit from it but they'll be the ones feeling alienated by the ad!

I should go back to work (advertising). Looks like the whole industry could do with a kick up the arse from us boomers/genXers. Something to do with knowing your target and speaking their language.

... maybe the New Preachers need more booze & white powder, if that's what it takes to get the job done? None of us really thought it was, mind you. But perhaps focused creativity requires not taking yourself too seriously. I've gone off topic.

If Superdrug is on the list then so should savers. Superdrug own them

On another thread there are screenshots of trolling by other companies!

https://x.com/Specsavers/status/1859274959572414495

https://x.com/AldiUK/status/1859624646724775970

We are very amused.

What can be <grabs at something invisible on the right> unburdened by what has been <gestures vaguely behind on the left>

🙁

What does that even mean!

Aldi rocks Twitter. Every time.

When other companies are making open fun of you, you know you're in trouble.

More of firms ignoring/insulting their core market.

Bud Light did it. They wanted to move their image away from their good ole boys.

Countless firms have forgotten that "boring" middle aged mums control the household budget.

Jaguar, surely, screams "I've made it". Perfect for when you purr into the golf club. Or visit clients or your portfolio of rental properties. A predominantly male status symbol, something to aspire to.

I don't get. I don't identify with either the BudLight market or Jaguar drivers. But they exist and have every right to be. The 19th hole at a golf club is my idea of hell. I do identify with the busy mum who has a couple of hours to go clothes shopping or play sport/swim, whilst the dad looks after the kids, only to find a man in the female changing room. With advertising slanted towards the blue hair mob. What was meant to be a snatched catch up with a friend, but instead choking over your coffee as the chain virtue signals their support for Mermaids.

What is with this obsession with youth, and indeed not even youth, but a particularly confused sub-section of youth. The odd thing is that many of the young people I know, DC and their friends, are quite sober. We know alcohol and cigarette consumption are falling, many choose not to drive, they have their heads down and know where they are going. They are kind and accepting but are becoming tired of having to carry the "special ones", and of prioritising some over others. They are becoming adept at switching off when faced with D&I "education" and finding the "right" answers for the online screening that almost inevitably form part of a career job application.

I hear you Garlic in that I feel the calling to get back into working in brands as a genX. I look at the decisions some of these marketing managers make and cringe. I can only assume that they focus solely on the 'inspire' aspect rather than creating a demand and urge to buy. It comes across as preaching when you consider these types of ads in the current political climate.

That is first class from both.

A huge problem is that marketing professionals are a relatively homogenous group themselves and are surrounded by people who are knee deep in this nonsense.

More problematically many have forgotten that their fundamental job is to understand their target market and deliver to their requirements, rather than their own.

Who am I missing?

The feasibility of such a list.
It will just get longer and longer. Especially when you travel and you are maybe in a small town with a tiny drug-/convenient store where you maybe have only two brands to choose from, if you are lucky, adhering to boycott lists is simply not a possibility.

Having a choice between products or having the option to boycott is a luxury position to be in.

For many people it won't be a boycott just a revised perception of a brand.

I happily walk past Lush, when previously I would have gone in to buy Christmas presents for a younger generation. If given a choice it is Greggs over Starbucks, simply because my perception of their coffee altered when their tax dodges came to light a decade ago. I used to enjoy the warm cosiness of M&S and John Lewis/Waitrose but no more. They may have been staples of middle-class middle-aged womanhood, but they now prioritise men over their core market.

I am not so purist that I won't pick up a pint of milk in the station M&S if I am coming home late. However I am not longer tempted to linger and pick up a few extra items. Their brand image is tainted. This affects sales.

No one is forcing anyone to adhere to this list but it’s a very useful guide when choosing where to spend our money. I still use some stores on this list due to them being the main store locally, all with reduced spend however most I hold firm particularly those where there’s easy alternatives.

Body shop and Lush for example have never seen another penny of mine. Boots expenditure is very rare..

I used to use Tesco for the main dry goods shop, all supermarkets near me are problematic but having Jane Fae as a spokesman was beyond the pale as far as I’m concerned so I switched away from Tesco.

M&S (non food) and John Lewis turned out to be easy to boycott and use smaller shops despite them previously being the first places I’d go to.

I know this is brands but bands.... can anyone explain why lots of women like us on twitter are annoyed with rage against the machine?

I tried googling!

Thinking Bluesky?

I don't know if there is anything new, but they came out with some ridiculous genderist language at one point, people mocked them calling them "Rage on Behalf of the Machine".

That's my point. It's only a useful list if you have access to plenty of stores. I used to have such a list, but I changed careers and travelled a lot for work. It's was often small towns all over the world. I'd be lucky if it even had one store and I was even luckier if I had the time to go. If I needed something like toothpaste or shampoo, I would get whatever was available. Let's just say that I stopped bothering with that list from that point on.

Boycotting really is a luxury believe.

I disagree. Boycott is possibly too strong. Perhaps a change in preference and perception.

If you go into a store to buy beer and they only have BudLight, you buy it. You may think it is a crap beer, you may not want to support their crap advertising, but you want beer and this is all there is.

Later you go into another store with two beer options. You have a choice. You do not buy the Budlight because you prefer the other. That preference might be down to taste, or something less obvious. I often opt for SE Asian beer because I used to live there, and have a lingering loyalty. In the case of BudLight it would be because of the advertising. (And because it tastes like gnat's piss). .

It's a funny concept. That you might buy a product despite their advertising, and only if there were no obvious alternative.

Unless they are genuinely capturing whole new markets it makes spend on advertising pretty redundant.

🤔

https://archive.ph/wQBRD

https://www.telegraph.co.uk/business/2024/11/22/jaguar-boss-says-criticism-rebrand-vile-hatred/

Will someone take that shovel off him!