I have absolutely seen it all!

[thirdistheonewiththehairychest]

www.modibodi.co.uk/products/pride-longline-short-light-moderate-hand-multi-print

How do they attach them?

Superglue?

There are certain things I regret asking in this life. Asking wtf a packer is ranks high 😳

I don't think anyone is saying people shouldn't have whatever makes them comfortable.

But this isn't about 'each to their own'. It's about messages in advertising, about influence. Most of us think we're immune to advertising because we can consciously dismiss it, but our subconscious minds absolutely are influenced, especially when we're young.

Not so long ago there was a scandal around the fashion industry featuring size zero models, literally making money while 'modelling' anorexia to young women, some of whom went down a path they would never have otherwise been led down.

Here we have a business whose purpose is to make money via sales in the short term and via bolstering their brand in the long term – for example by flashing their inclusivity credentials at the younger generation, who after all, are going to be their most lucrative market because they will be buying period products for many years to come.

These are the people they're targeting. And if one single girl sees this and thinks, "How great, how inclusive, how kind, and I'm a bit uncomfortable in my body, or a bit gender non conforming, or think I'm gay," and if this smiling trans model helps to push her down a path of mutilation and medicalisation with who knows what long term effects on her health, even if it's just one single girl, then fuck that.

It's not the person or their presentation I object to. It's the undefining of woman as a sex class, which I object to because it unavoidably requires social and political erasure of the female experience and the invalidation of female voices.

In short, the picture doesn't bother me. The framing of this person as Not a Woman and of periods as things that happen to A Random and Undefinable Group of People does. I believe it diminishes and damages all of us, so I think very little of brands that are happy to partake in erasing the female voice to sell a few pants.

That photo does look like some sort of trick perspective!
In some other pictures Oscar's tattoo of a zombie unicorn, with lots of red blood dripping from its mouth, did make me look twice (seemed like the period pants might not be very effective). But of course something catching your interest like that is probably what they want when advertising.

But to your question: Carolina (the model without a masectomy) makes no claims to identify as a man.

I think you completely misunderstood my post.

Also, pretty sure we're allowed to call ourselves women.

I don't think I've misunderstood anything.

How many people needing to use period protection denied themselves that luxury before these type of ads?
Precisely none, I'll bet.
The market remains the same. Biological women who have a period every month. No matter what they're calling themselves.

We can self id as laydees. But when trying to target women as a biological group it is: Menstruators, People with a cervix, menopausal people, pregnant people, birthing partners or just avoiding the word altogether.

Not so with men.

I do think that has eased off a bit of late, maybe peak madness has passed, but some people have a short memory.

Available in woman’s sizes I see.

Tell me about it my first six years of periods were hell every three weeks and the pain, then 10 months utter hell with pains with a coil do any trans women want to swap places with that kind of agony? No thought not.

@Bergamotte I'm really confused now 😂
If Oscar is the tiny girl-man that's the one I am talking about not having a mastectomy, not the giant woman (? Carolina?). Or to put it in a different way neither person in that photo has had a mastectomy but if one identifies as a man (the small one) you would think they would have had a mastectomy.